How to add preview text to a ConvertKit email

How to add preview text to a ConvertKit email

When you send a ConvertKit email, sometimes you want to add a little preview text (that shows after the subject line, but before the ‘main’ email. Like so: (You would be amazed at the number of people who reply to my emails to tell me that they love this...
Email Marketing Numbers You Need to Know

Email Marketing Numbers You Need to Know

People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
The 2018 Review Post

The 2018 Review Post

I’ve written these review blog posts for the past few years: 2017,  2016, 2015, 2014 and 2013. This blog post is kinda self indulgent and it’s very much a mixture of personal life stuff and business. I write them mostly for me, but I do enjoy reading other...
Black Friday 2018

Black Friday 2018

It’s almost Black Friday. It’s all very exciting. I have two most excellent offers for your consideration.   Offer #1: 50% off my Guide Trainings or all 6 for $200! Use the code ‘blackfriday’. The Lazy Guide to Affiliate Marketing –...
An Alternative View on Email Unsubscribers

An Alternative View on Email Unsubscribers

Let’s talk about unsubscribers 😱😱😱😱 As much as you want to play it cool, it always hurts a little bit. That’s normal. It feels like a micro-rejection. You know deep down that unsubscribers just aren’t your people. They’re doing you a favour. You don’t want to be...
Are you in this ConvertKit automation rules mess? 😱

Are you in this ConvertKit automation rules mess? 😱

I hop in and out of dozens of ConvertKit accounts each month. I would estimate that approximately one third of these accounts have a massive automation rules mess… and it looks a little something like this: Dozens and dozens of these link trigger automation...
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