‘Funnels’ are not (really) a thing

‘Funnels’ are not (really) a thing

This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a...
Email Marketing Numbers You Need to Know

Email Marketing Numbers You Need to Know

People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
How to email your list after a long time

How to email your list after a long time

“I should really email my list” … “I really, really need to my email list” … “It’s been 6+ months, I don’t even know what to say any more. I should just delete them all and start again ?” It’s...
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