How to Clean Your ConvertKit List (The Unscary Way!)

How to Clean Your ConvertKit List (The Unscary Way!)

Let’s say that Bob has a list of 5,001. And Polly has a list of 999. Bob has an average open rate of 10%. Polly has an average open rate of 50%. Both have, on average, 500 people reading each of their emails. Just a little reminder not to be disheartened by a...
Re-adding a subscriber back into a ConvertKit sequence

Re-adding a subscriber back into a ConvertKit sequence

You’ve set up your first automation. Subscribers are coming in. Omg, it’s working! 🎉 Wait, wait, noooo, why are they being unsubscribed from the sequence??! You’re still adding emails to that! How do you get them back in??!   👉 When a subscriber...
How to add preview text to a ConvertKit email

How to add preview text to a ConvertKit email

When you send a ConvertKit email, sometimes you want to add a little preview text (that shows after the subject line, but before the ‘main’ email. Like so: (You would be amazed at the number of people who reply to my emails to tell me that they love this...
‘Funnels’ are not (really) a thing

‘Funnels’ are not (really) a thing

This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a client/customer, to...
Email Marketing Numbers You Need to Know

Email Marketing Numbers You Need to Know

People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
The 2018 Review Post

The 2018 Review Post

I’ve written these review blog posts for the past few years: 2017,  2016, 2015, 2014 and 2013. This blog post is kinda self indulgent and it’s very much a mixture of personal life stuff and business. I write them mostly for me, but I do enjoy reading other...
Black Friday 2018

Black Friday 2018

It’s almost Black Friday. It’s all very exciting. I have two most excellent offers for your consideration.   Offer #1: 50% off my Guide Trainings or all 6 for $200! Use the code ‘blackfriday’. The Lazy Guide to Affiliate Marketing –...
The Quickstart Guide to Profitable Live Trainings Alumni

The Quickstart Guide to Profitable Live Trainings Alumni

On the 25th September I ran a training called The Quickstart Guide to Profitable Live Trainings. I made an offer in that training to promote anyone who launched a paid live training as a result of what I’d taught. The catch? They had to get it ready in 2 weeks....
An Alternative View on Email Unsubscribers

An Alternative View on Email Unsubscribers

Let’s talk about unsubscribers 😱😱😱😱 As much as you want to play it cool, it always hurts a little bit. That’s normal. It feels like a micro-rejection. You know deep down that unsubscribers just aren’t your people. They’re doing you a favour. You don’t want to be...
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