How to boost sales *and* nurture your audience with one free tech tool
I’ve had live chat on my site for a couple of years, and I can directly attribute $1000s to chats I’ve had with strangers, fence sitters and long term clients. And that’s just the chats I’m aware of the correlation between the chat and sale! I...
Re-adding a subscriber back into a ConvertKit sequence
You’ve set up your first automation. Subscribers are coming in. Omg, it’s working! 🎉 Wait, wait, noooo, why are they being unsubscribed from the sequence??! You’re still adding emails to that! How do you get them back in??! 👉 When a subscriber...
How to add preview text to a ConvertKit email
When you send a ConvertKit email, sometimes you want to add a little preview text (that shows after the subject line, but before the ‘main’ email. Like so: (You would be amazed at the number of people who reply to my emails to tell me that they love this...
‘Funnels’ are not (really) a thing
This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a client/customer, to...
Email Marketing Numbers You Need to Know
People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
The 2018 Review Post
I’ve written these review blog posts for the past few years: 2017, 2016, 2015, 2014 and 2013. This blog post is kinda self indulgent and it’s very much a mixture of personal life stuff and business. I write them mostly for me, but I do enjoy reading other...
Black Friday 2018
It’s almost Black Friday. It’s all very exciting. I have two most excellent offers for your consideration. Offer #1: 50% off my Guide Trainings or all 6 for $200! Use the code ‘blackfriday’. The Lazy Guide to Affiliate Marketing –...
The Quickstart Guide to Profitable Live Trainings Alumni
On the 25th September I ran a training called The Quickstart Guide to Profitable Live Trainings. I made an offer in that training to promote anyone who launched a paid live training as a result of what I’d taught. The catch? They had to get it ready in 2 weeks....
