5 ‘games’ to play in your online business for more fun, flow and freedom
When you’re running an online business, it can be really easy to get bogged down in the humdrum day-to-day-ness of it all. Luckily I’ve got a couple of little ‘games’ up my sleeve to help snap my clients out of it and inject a bit more fun back...
TRIBE vs. Membership Academy | Full Review/Comparison
Exhibit A – TRIBE by Stu McLaren 👇 *Doors are currently closed until 2020.* Exhibit B – Membership Academy by The Membership Guys 👇 *Please note that Member Site Academy changed its name to Membership Academy in July 2019.* I get lots of questions about...
How to Clean Your ConvertKit List (The Unscary Way!)
Let’s say that Bob has a list of 5,001. And Polly has a list of 999. Bob has an average open rate of 10%. Polly has an average open rate of 50%. Both have, on average, 500 people reading each of their emails. Just a little reminder not to be disheartened by a...
How to boost sales *and* nurture your audience with one free tech tool
I’ve had live chat on my site for a couple of years, and I can directly attribute $1000s to chats I’ve had with strangers, fence sitters and long term clients. And that’s just the chats I’m aware of the correlation between the chat and sale! I...
Re-adding a subscriber back into a ConvertKit sequence
You’ve set up your first automation. Subscribers are coming in. Omg, it’s working! 🎉 Wait, wait, noooo, why are they being unsubscribed from the sequence??! You’re still adding emails to that! How do you get them back in??! 👉 When a subscriber...
How to add preview text to a ConvertKit email
When you send a ConvertKit email, sometimes you want to add a little preview text (that shows after the subject line, but before the ‘main’ email. Like so: (You would be amazed at the number of people who reply to my emails to tell me that they love this...
‘Funnels’ are not (really) a thing
This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a client/customer, to...
Email Marketing Numbers You Need to Know
People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
