TRIBE vs. Membership Academy | Full Review/Comparison

TRIBE vs. Membership Academy | Full Review/Comparison

Exhibit A – TRIBE by Stu McLaren 👇 *Doors are currently closed until 2020.* Exhibit B – Membership Academy by The Membership Guys 👇 *Please note that Member Site Academy changed its name to Membership Academy in July 2019.* I get lots of questions about...
How to Clean Your ConvertKit List (The Unscary Way!)

How to Clean Your ConvertKit List (The Unscary Way!)

Let’s say that Bob has a list of 5,001. And Polly has a list of 999. Bob has an average open rate of 10%. Polly has an average open rate of 50%. Both have, on average, 500 people reading each of their emails. Just a little reminder not to be disheartened by a...
Re-adding a subscriber back into a ConvertKit sequence

Re-adding a subscriber back into a ConvertKit sequence

You’ve set up your first automation. Subscribers are coming in. Omg, it’s working! 🎉 Wait, wait, noooo, why are they being unsubscribed from the sequence??! You’re still adding emails to that! How do you get them back in??!   👉 When a subscriber...
How to add preview text to a ConvertKit email

How to add preview text to a ConvertKit email

When you send a ConvertKit email, sometimes you want to add a little preview text (that shows after the subject line, but before the ‘main’ email. Like so: (You would be amazed at the number of people who reply to my emails to tell me that they love this...
‘Funnels’ are not (really) a thing

‘Funnels’ are not (really) a thing

This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a client/customer, to...
Email Marketing Numbers You Need to Know

Email Marketing Numbers You Need to Know

People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
The 2018 Review Post

The 2018 Review Post

I’ve written these review blog posts for the past few years: 2017,  2016, 2015, 2014 and 2013. This blog post is kinda self indulgent and it’s very much a mixture of personal life stuff and business. I write them mostly for me, but I do enjoy reading other...
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