‘Funnels’ are not (really) a thing

‘Funnels’ are not (really) a thing

This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a client/customer, to...
Email Marketing Numbers You Need to Know

Email Marketing Numbers You Need to Know

People ask me all the time how their email numbers are looking: “What’s a good open rate?” “What’s a good click rate?” “What’s a good conversion rate for my landing page?” “How many unsubscribers is too many...
The 2018 Review Post

The 2018 Review Post

I’ve written these review blog posts for the past few years: 2017,  2016, 2015, 2014 and 2013. This blog post is kinda self indulgent and it’s very much a mixture of personal life stuff and business. I write them mostly for me, but I do enjoy reading other...
Black Friday 2018

Black Friday 2018

It’s almost Black Friday. It’s all very exciting. I have two most excellent offers for your consideration.   Offer #1: 50% off my Guide Trainings or all 6 for $200! Use the code ‘blackfriday’. The Lazy Guide to Affiliate Marketing –...
The Quickstart Guide to Profitable Live Trainings Alumni

The Quickstart Guide to Profitable Live Trainings Alumni

On the 25th September I ran a training called The Quickstart Guide to Profitable Live Trainings. I made an offer in that training to promote anyone who launched a paid live training as a result of what I’d taught. The catch? They had to get it ready in 2 weeks....
An Alternative View on Email Unsubscribers

An Alternative View on Email Unsubscribers

Let’s talk about unsubscribers 😱😱😱😱 As much as you want to play it cool, it always hurts a little bit. That’s normal. It feels like a micro-rejection. You know deep down that unsubscribers just aren’t your people. They’re doing you a favour. You don’t want to be...
Are you in this ConvertKit automation rules mess? 😱

Are you in this ConvertKit automation rules mess? 😱

I hop in and out of dozens of ConvertKit accounts each month. I would estimate that approximately one third of these accounts have a massive automation rules mess… and it looks a little something like this: Dozens and dozens of these link trigger automation...
10 things you need to know about ConvertKit’s new form builder

10 things you need to know about ConvertKit’s new form builder

On July 1st, 2018 ConvertKit announced some huge new feature updates including the much anticipated new form builder. I’ve been playing around with it, and here’s the non-exhaustive list of things you need to know:   1. Don’t Panic 😱 People like...
How to add a checkbox to a ConvertKit form for GDPR

How to add a checkbox to a ConvertKit form for GDPR

Update 16th August 2018:10 things you need to know about ConvertKit/Seva’s new form builder On July 1st, ConvertKit introduced their new form builder, which now makes this tutorial pretty much obsolete. You can now add checkboxes and dropdown selects straight into any...
3 Clever Ways To Use ConvertKit Custom Fields

3 Clever Ways To Use ConvertKit Custom Fields

It’s long been lamented that ConvertKit is only useful for people who want to collect First Name and Email, and whilst that’s largely true, for existing happy ConvertKit customers, there’s a couple of clever ways to really make the most out of...