‘Funnels’ are not (really) a thing

‘Funnels’ are not (really) a thing

This is controversial but important. I hate to be the bearer of bad news, but ‘funnels’ are not (really) a thing. Funnels are just the process to take a person who has not come across you before, to becoming a subscriber, to becoming a client/customer, to...
The 2018 Review Post

The 2018 Review Post

I’ve written these review blog posts for the past few years: 2017,  2016, 2015, 2014 and 2013. This blog post is kinda self indulgent and it’s very much a mixture of personal life stuff and business. I write them mostly for me, but I do enjoy reading other...
Black Friday 2018

Black Friday 2018

It’s almost Black Friday. It’s all very exciting. I have two most excellent offers for your consideration.   Offer #1: 50% off my Guide Trainings or all 6 for $200! Use the code ‘blackfriday’. The Lazy Guide to Affiliate Marketing –...
The Quickstart Guide to Profitable Live Trainings Alumni

The Quickstart Guide to Profitable Live Trainings Alumni

On the 25th September I ran a training called The Quickstart Guide to Profitable Live Trainings. I made an offer in that training to promote anyone who launched a paid live training as a result of what I’d taught. The catch? They had to get it ready in 2 weeks....
An Alternative View on Email Unsubscribers

An Alternative View on Email Unsubscribers

Let’s talk about unsubscribers 😱😱😱😱 As much as you want to play it cool, it always hurts a little bit. That’s normal. It feels like a micro-rejection. You know deep down that unsubscribers just aren’t your people. They’re doing you a favour. You don’t want to be...
How to email your list after a long time

How to email your list after a long time

“I should really email my list” … “I really, really need to my email list” … “It’s been 6+ months, I don’t even know what to say any more. I should just delete them all and start again ?” It’s okay,...
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