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I’ve been a big fan of paid live trainings since I did my first one in November 2017.
But what I didn’t understand when I started doing them was just how powerful and effective they are for creating courses, group programs and even that elusive ‘passive’ income.
In December 2019 I turned a paid live training (Make a Flash For It!) into a course and ran a ‘live round’ for the first time. Oh wow. Talk about supercharging my students’ results (and, therefore, the value of the training)! 🔥🔥🔥 Why hadn’t I done this sooner?!
This is a full month-by-month breakdown of two of my courses that started their lives as 90-120 min paid live trainings.
Couple of notes before we jump in:
- Please note that most quoted prices have since gone up! “Now is always the best time to buy!” 😉
- For each course I’ve only included income that I consider to be as a direct result of the original training i.e. if I hadn’t have done the original training, I wouldn’t have had that thing to sell/offer.
- The Fast Guide to Launching was also included in a bundle of 6 of my paid live trainings. Income from that hasn’t been included, but it’s certainly $1000s over the times I’ve sold it.
- Sometimes I sell/offer ‘credit’, and many people have ‘bought’ these trainings/courses with that credit. That’s not included in the quoted income.
- I’ve only listed income from these trainings/courses. Sometimes I’ll give clients free access, or I’ll offer the courses as affiliate bonuses (e.g my TRIBE bonus).
Oh, and lastly, I really, really want to emphasise how little time, effort and energy went into either of these trainings/courses. I initially pre-sold them with a couple of simple emails and a crappy checkout-only brief sales page. Creating a 90-120 min training to be delivered live only takes a couple of days. And then it only takes a couple of days to chop that up into a self-study course. I’ve made other courses the ‘traditional’ way and it’s taken weeks.
Want to learn more about this approach? 👇
The Fast Guide to Launching
January 2018 🚀
Original price was $47 in advance of the live training, and $97 for the recording afterwards.
Order bump was my first paid live training, The Lazy Guide to Affiliate Marketing for $47 (usually $97).
I bought a pack of sloth graphics off Creative Market and spent hours getting this little guy onto the rocket! 🙈
34 people bought in advance = $1,598
Total made prior to the actual live training = $1,589
February 2018 ⚡
During the original live training of The Fast Guide to Launching, I made an offer that if they launched something within the next 3 weeks, I’d promote it to my full list. 6 people took me up on this offer.
As I was promoting my students’ launches, I also did a flash sale on The Fast Guide to Launching recording for $47. The order bump was another paid live training I’d done the week prior, The Easy Guide to Courses and Group Things for $47 (usually $97).
I also launched a new 1:1 offer, Fast Launching Rocket Fuel. This was a short-lived offer which included 3 weeks unlimited Voxer support for $497 (which I later raised to $750).
6 people bought on the flash sale ($47) = $282
5 people bought as an order bump to other paid live trainings ($47) = $235
1 person bought Fast Launching Rocket Fuel = $497
Monthly total as a direct result of the original training = $1,014
March 2018
1 person just bought off my site at full price ($97) = $97
1 person bought as an order bump to other paid live training ($47) = $47
Monthly total as a direct result of the original training = $144
April 2018 🚀
I launched a small group program called Project Fast Launch, which was basically a mash up of The Fast Guide to Launching and The Easy Guide to Courses and Group Things. I had the original recordings of both trainings transcribed and made a text based course out of them. I added some additional resources such as a worksheet and tech tutorials.
3 people joined Project Fast Launch ($497) = $1,491
1 person bought the order bump of Voxer support ($200) = $200
Monthly total as a direct result of the original training = $1,691
August 2018
1 person bought as an order bump to other paid live training ($47) = $47
Monthly total as a direct result of the original training = $47
September 2018
3 people bought as an order bump to other paid live training ($47) = $141
Monthly total as a direct result of the original training = $141
October 2018
1 person just bought off my site at full price ($97) = $97
3 people bought as an order bump to other paid live training ($47) = $141
Monthly total as a direct result of the original training = $238
November 2018 ⚡
I ran a 50% off Black Friday sale on all my paid live trainings.
3 people bought during my Black Friday sale ($47) = $141
Monthly total as a direct result of the original training = $141
March 2019
1 person bought as an order bump to other paid live training ($47) = $47
Monthly total as a direct result of the original training = $47
June 2019 ⚡
I ran an ‘Adoption Flash Sale’.
6 people bought in the flash sale ($47) = $282
1 person just bought off my site at full price ($97) = $97
Monthly total as a direct result of the original training = $379
September 2019
3 people bought as an order bump to other paid live training ($47) = $141
1 person just bought off my site at full price ($97) = $97
Monthly total as a direct result of the original training = $238
November 2019
1 person bought at offer price ($47) = $47
2 people just bought off my site at full price ($97) = $194
Monthly total as a direct result of the original training = $241
December 2019
3 people bought at offer price ($47) = $141
1 person bought as an order bump to other paid live training ($47) = $47
Monthly total as a direct result of the original training = $188
January 2020
1 person just bought off my site at full price ($97) = $97
Monthly total as a direct result of the original training = $97
February 2020 🚀
This was a big month for The Fast Guide to Launching! I finally chopped up the 2 hour recording into lessons (audio only) and added some additional content. I completely rebranded and increased the full price to $297 and the offer price to $197. I ran a live webinar called How to Create and Sell Something Before You’re Ready, and pitched the 2.0 version of the course with a 3 week live round. The live round consisted of the self-study course, a popup Facebook group and 3 x Day of Voxer Office Hours.
1 person just bought off my site at full price ($97) = $97
21 people bought as a result of the webinar/live round offer ($197) = $4,137
1 person bought in the evergreen webinar funnel ($197) = $197
Monthly total as a direct result of the original training = $4,431
March 2020
4 people bought in the evergreen webinar funnel ($197) = $788
Monthly total as a direct result of the original training = $788
April 2020
2 people bought in the evergreen webinar funnel ($197) = $394
Monthly total as a direct result of the original training = $394
May 2020
1 person bought in the evergreen webinar funnel ($197) = $197
Monthly total as a direct result of the original training = $197
June 2020
1 person bought in the evergreen webinar funnel ($197) = $197
Monthly total as a direct result of the original training = $197
July 2020
3 people bought in the evergreen webinar funnel ($197) = $591
1 person bought as an upsell to another paid live training ($197) = $197
Monthly total as a direct result of the original training = $788
Recap for The Fast Guide to Launching
Original training date: 17th January 2018
First price: $47
Current price: $297
Total amount made so far as a direct result of that training = $12,990
Months I actively did anything:
- January 2018 – I (fast) launched, created and delivered the original training.
- April 2018 – I turned it into a text based course with another paid live training and ran a live group round.
- February 2020 – I turned the original training into a full course, rebranded, and ran a webinar for a launch of a 3 week live round. I ran the the live round (which was just being active in the popup Facebook group and hosting Day of Voxer Office Hours). I turned the webinar into an evergreen webinar funnel.
Want to learn more about how paid live trainings, courses and live rounds can all fit together to build the multi-passionate business you dream of? ✨
Rock Your Day of Voxer Offer
January 2020 🚀
I did this paid live training on a bit of whim as several people had asked me for the logistical details of how I was doing my new ‘Day of Voxer’ offer.
Original price was $97 in advance of the live training, and $97 for the recording afterwards.
Order bump was a $47 pre-sale of a Plug + Play Day of Voxer Sales Page Template by Fabiana Nilsson.
Upsell was a reduced Day of Voxer with me ($200 instead of $500).
43 people bought in advance ($97) = $3,880
3 of those people bought the order bump of a Day of Voxer ($200) = $600
24 people bought the plug + play sales page template ($47) = $1,128
Total made prior to the actual live training = $5,608
February 2020
1 person bought at offer price ($97) = $97
2 people bought the plug + play sales page template ($47) = $94
Monthly total as a direct result of the original training = $191
March 2020
1 person just bought off my site at full price ($197) = $197
1 person bought the plug + play sales page template ($47) = $47
Monthly total as a direct result of the original training = $244
April 2020 🚀
This was a big month for Rock Your Day of Voxer Offer. I chopped the original recording up into smaller lessons and added some additional content. I increased the price to $347 (or 4 monthly payments of $97). I ran a live webinar called The Magical High-Value, Low-Effort 1:1 Offer, and pitched the course with a 3 week live round. The live round consisted of the self-study course, a popup Facebook group and 3 x Day of Voxer Office Hours.
19 people bought as a result of the webinar/live round offer ($347 pay in full) = $6,593
9 new people bought as a result of the webinar/live round offer (4 x $97 payment plan) = $873
3 people bought in the evergreen webinar funnel ($347 pay in full) = $1,041
24 people bought the plug + play sales page template ($47) = $1,128
15 people bought Day of Voxer Office Hours training ($29 intro) = $435
Monthly total as a direct result of the original training = $10,070
May 2020
8 existing people on payment plan from webinar/live round offer (4 x $97 payment plan) = $776
1 person bought in the evergreen webinar funnel ($347 pay in full) = $347
2 new people bought in the evergreen webinar funnel (4 x $97 payment plan) = $194
1 person bought the plug + play sales page template ($47) = $47
2 people bought the Day of Voxer upsell ($200) = $400
Monthly total as a direct result of the original training = $1,764
June 2020 ⚡
Due to the huuuge success of the 3 week Rock Your Day of Voxer Offer live round, I decided to put up the price of the course to $497. I ran a low-key flash sale for people to have one last chance to join at the old price.
13 people bought as a result of the price increase promo ($347 pay in full) = $3,911
6 new people bought as a result of the price increase promo (4 x $97 payment plan) = $582
8 existing people on payment plan from webinar/live round offer (4 x $97 payment plan) = $776
3 people bought in the evergreen webinar funnel ($347 pay in full) = $1,041
2 new people bought in the evergreen webinar funnel (4 x $97 payment plan) = $194
2 existing people on payment plan from evergreen webinar funnel (4 x $97 payment plan) = $194
17 people bought the plug + play sales page template ($47) = $752
1 person bought the Day of Voxer upsell ($200) = $200
Monthly total as a direct result of the original training = $7,650
July 2020
6 existing people on payment plan as a result of the price increase promo (4 x $97 payment plan) = $582
8 existing people on payment plan from webinar/live round offer (4 x $97 payment plan) = $776
2 new people bought in the evergreen webinar funnel (4 x $97 payment plan) = $194
4 existing people on payment plan from evergreen webinar funnel (4 x $97 payment plan) = $388
1 new person bought in the evergreen webinar funnel (4 x $135 payment plan) = $135
4 people bought the plug + play sales page template ($47) = $188
3 people bought Day of Voxer Office Hours training ($97 pay in full) = $291
1 person bought Day of Voxer Office Hours training (2 x $55 payment plan) = $55
Monthly total as a direct result of the original training = $2,609
Recap for Rock Your Day of Voxer Offer
Original training date: 24th January 2020
First price: $97
Current price: $497
Total amount made so far as a direct result of that training = $28,136
Months I actively did anything:
- January 2020 – I (fast) launched, created and delivered the original training.
- April 2020 – I turned the original training into a full course and ran a webinar for a launch of a 3 week live round. I ran the the live round (which was just being active in the popup Facebook group and hosting Day of Voxer Office Hours). I turned the webinar into an evergreen webinar funnel.
Want to get to be your whole creative, multi-passionate self, have a sustainable business that’s an absolute joy to run, and make a whole lot of money while you’re at it? ✨