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The scenario: You’ve got a 5 day evergreen challenge freebie opt-in.

Betty signs up in February and receives the 5 day challenge sequence. She does the first 2 days, and then something else comes up in her life and she stops opening the emails.

Now it’s July and Betty really wants to do the challenge again… but she can’t find any of the emails in her inbox. She signs up again.

Nothing happens.

She emails you and asks how she can get the challenge emails again.

The Problem

ConvertKit only sends each sequence to each subscriber/email address once.

Unsatisfactory Solutions

  • Contact ConvertKit support and see if they can send it to her again (time consuming and not always possible)
  • Delete her email address and re-add it (losing all the subscriber data about her)
  • Duplicate the sequence and subscribe Betty to it (works, but has to be done manually).

The Best Solution

1. Duplicate the Sequence.
(Sequence → Settings → Duplicate This Sequence)

2. Name the original ‘1’ and the duplicate ‘2’.

3. Set up a visual automation workflow like so:

  • They sign up for the challenge through a form
  • ConvertKit then checks to see if they already have the tag that indicates they’ve previously received the challenge.
    • If they do – it sends them the 2nd version of the challenge sequence
    • If they don’t – it sends them the 1st version of the challenge sequence, and then tags them that they’ve completed it.

4. Voila! Betty can sign up again in July and will automatically receive the challenge sequence again. Happy subscribers and an unbothered you!


Additional Notes

  • It’s possible to set this up with a 3rd copy of the sequence. You add an additional condition under the ‘yes’ branch of the first condition, and tag them with another tag when they complete the 2nd version of the sequence.
  • This method can easily be combined with my ‘In Sequence’ Segments (which I use to keep track of who is currently going through a sequence).
  • This method may not work so effectively for super long sequences (as they may try and sign up again before they’ve finished the first time). For this reason I don’t recommend you do it for welcome/nurture sequences that last weeks or months, but only for shorter challenges/e-courses, etc).
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