If you're a specialist in a specific online business tech tool, I understand what it's like to feel like a lot of freelancing/service provider advice out there doesn't quite apply to you.
- Want to charge more but then feel like that’s messing up your prices for other types of work?
- Not sure how to package or price your work (especially getting to that elusive ‘premium pricing’?
- Don’t know how to position yourself as the go-to expert in a sea of VAs who know a little about your system (and not being able to then explain why you charge a lot more than they do)?
- How about that niggly insecurity of knowing that your specific system could disappear tomorrow? What would that mean for your business?
- Unable to relate to much of the ‘ideal client’ stuff you see out there because you can (and want) to help anyone who uses your system?
- Don’t know how to balance what information you give away for free (blog posts, videos, etc) and what you should charge for (digital products, courses, etc)?
- Want to find clients who’ll happily pay your expert/premium prices?
- Wish there was a way to offer additional value to your clients beyond your specialist system (and also provide enough work variety for you)?
- Know that it’s time to diversify your income streams (especially passive) but not sure where to start?
I started as a Virtual Assistant in April 2015. Things were going well for me. I was steadily increasing my hourly rates and working with a wide variety of awesome clients.
But it wasn't scaleable. I constantly felt burnt out. I was at capacity.
In February 2016 I signed up for ConvertKit (for another business of mine - I barely had a VA list at this point!). I migrated myself across from MailChimp.
A couple of weeks later someone posted in a group that they were looking for help making the same migration... "Er, yeah, I can help with that!". I charged $200, it took me a few hours and it changed everything.
A few migrations and bits of ConvertKit troubleshooting later... and I was starting to be tagged whenever someone needed some help for ConvertKit.
In April 2016 I set up a ConvertKit Services page on my site. Another huge turning point for me. This was the day I made the commitment to follow this ConvertKit path as far as it would take me.
It turns out it's been pretty damn far. $60k+ in 16 months kinda far.
I am so passionate about teaching VAs and other service providers to rock their tech specialism. It's such an under-appreciated, but seriously epic way to scale your business whilst continuing to do the work you love.
I don't know of any other courses out there like this - so if my story has resonated with you and you're ready to go 'all in' on your tech specialism - I hope you'll join me!