In a world of cookie-cutter email advice, let’s figure out how to make email marketing work for you 🫵

In this $9 training, you’ll uncover 5 sneaky email “rules” that are sucking the magic, excitement, and results out of your email marketing — and get the experimental insights you need to break the mould and finally feel good about emailing your list.

LET’S BREAK THE RULES!

Tired of email marketing feeling like a chore? 🥱

You’ve tried playing by all the so-called "rules" of email marketing… only to end up feeling:

Dread at the thought of emailing your list, even though everyone insists it should just feel like "a fun chat with a friend!" 🙄
Totally lost in the ‘provide value vs. sell’ debate, overthinking when to share free content and when to make the pitch
Boxed in by a "proven system" that leaves no room for your voice, creativity, or experimental nature
Stuck in a cycle of forced, boring emails that never seem to connect or sell
Guilty for not being "consistent" (whatever that even means 😅) or for constantly rescheduling that newsletter task on your Asana board

What if you could toss the rules and finally tap into the magic of your email list? ✨

The online biz world loves to throw a bunch of "rules" at us, making us think we have to follow a rigid formula to be "successful" at that thing.

But once you see through that noise, you’ll realize that email marketing can actually be exciting, effective and (dare I say it?) FUN.

Let me show you how.

INTRODUCING:

5 Email Marketing Rules to Break

Starting sending emails that actually connect and sell by ditching the email marketing rules that have no business being rules in the first place.

With this $9 training, you will:

🗑️

Ditch the pressure

Discover why the so-called "right way" to email your list is actually harming your results, and learn how to email from a place of excitement and confidence instead

🕺

Find your groove

Come up with a pressure-free email strategy that sustainable, experimental, and way more "you"

📨

Boost your results

See increased opens, clicks, genuine replies of "OMG I love this!" and more sales from your emails — no matter how (in)consistently you send them

What you’ll learn:

Why playing by the "rules" is killing your results, slowing you down, and making email marketing WAY harder than it needs to be
How to stop forcing consistency and start emailing in a way that actually works for you
The much simpler way to segment your list, so you can ditch the complicated tagging and get even better results
When to provide value and when to sell (spoiler: I’m not going to tell you you need to send 5+ freebies before you can sell something)
How to make email feel exciting again, so you can get more opens, clicks, and sales from emails you actually enjoy writing
HOW DO I SIGN UP?!

Here’s what waiting for you inside

Immediate access to the full training
Bite-sized lessons with detailed written notes and closed captions
Option to download the lessons to your fave podcast app and listen on the go
Ongoing access to the course and any updates
Invite to my private client/student-only Facebook group, Team EBG’s Party Pad®

All for just $9!

$9?! I’m in!
mastercard

I’m not here to pile more “shoulds” on your plate 👎

Hey, I’m Lizzy. 👋 I’m a multi-offer online business strategist and a pretty avid rule-breaker and business experimenter — probably a lot like you.

Pushing you into some “expert” strategy is not my style. I’m here to give you the permission slip you didn’t know you needed to break free from the rigid rules you didn’t even realize you were hanging on to.

As one of the first 4 (Convert)Kit Certified Experts, I’ve been doing email marketing for almost as long as it’s been a thing. And yet, I break pretty much every rule those email “gurus” (🤮) tell you to follow:

❌ I don’t force myself email my list every day, or even every week.

❌ I don’t hold back on how many links or emojis I include.

❌ And I certainly don’t let anyone else tell me when I should or shouldn’t sell.

Yet the majority of my annual revenue comes directly from email marketing 👀.

That’s what it’s like to break the rules and find an email strategy that works for you.

Ready to find yours?

LET’S DO IT!

Who’s this training for?

It’s perfect for course creators and multi-offer business owners who:

Have no list, a small list, or a big list. Either way, you’re not loving your current approach.
Feel trapped by rigid email marketing rules and crave a simpler, more authentic way to email.
Dread emailing your list or feel guilty about not being "consistent".
Are ready to stop overcomplicating email marketing and start making it feel fun, easy, and effective.

(Or maybe you love writing emails, get decent results, and are just curious if I've got any special Lizzy nuggets for you. 😆 You’re welcome here, too!)

FAQs

Are you just going to give me another set of email marketing rules to follow? 😅

Absolutely not! I’m not going to tell you what to do instead. Rather, I’ll offer ideas for how you can experiment with email marketing and figure out what works for you. This training is about giving you permission to break the unnecessary rules holding you back. You decide what to use — there’s no pressure to follow anything that doesn’t feel right.

I’m already doing email marketing, but I’m not seeing results. Is this for me?

Yes — especially if you suspect that you’re holding yourself back from trying something new (or better for you) with your email marketing because of what some “expert(s)” have taught you. Whether you rarely email your list or feel like your strategy is missing that spark, you’ll walk away with a fresh, less-pressured approach that can boost your engagement and sales.

I don’t even have a big email list. Should I still buy this?

Yes! Whether your list is small or non-existent, this training will help you figure out how to engage and sell to that list in a way that feels good, so you’re prepared when your audience does grow.

What if I don’t learn anything new?

I won’t punish you for being awesome! If you take a proper look through the course and feel like you didn’t learn anything new or useful for your business, let me know within 7 days of purchase and I'll refund you.

That said, even if you’re familiar with the email ‘experiments’ I suggest in this training, the biggest win will be a renewed sense of excitement and confidence in your ability to do email marketing your way.

Please note this refund policy does not cover a change of mind. If you request a refund we will ask you for feedback on how the course didn't meet your expectations so we can improve our marketing messaging in future. Please see the full Terms and Conditions of Use for more info.

This feels familiar... 

The original training is my (now retired) course Email Rockstars. This version has been fully course-ified for you. 

I have another question.

Sure! Send me a message using the chat box at the right bottom corner of this page, and let’s chat!

Ready to break the rules and steal back the fun in email marketing? 🤘

Don’t let the pressure of “doing it right” stop you from connecting with your audience and getting real results from your email marketing.

Let me show you a different, pressure-free way to send emails that feels like you — and actually work.

I’M READY TO BREAK THE RULES!