There’s a lot of pressure in the online business space to make every new offer a Big Thing™.
You’ve got a new idea rolling around in your noggin, and you’re so excited about all the possibilities. But suddenly...
... you find yourself in the quagmire of planning out a 90-day launch runway, writing heaps of sales emails, figuring out what to “teach” in a pitch-centered webinar, and getting all sorts of expensive tech to play nice.
It’s overwhelming. It’s unsustainable. And it’s entirely out of alignment with how you actually want to run your business.
With all your motivation zapped right out of you, you shelve your exciting new idea.
You breathe a tiny sigh of relief as you let go of the over-the-top content planning, tech integrations, and funnel mapping.
But in the back of your mind…
... you secretly blame yourself for not fitting into the launch mould that (apparently!) everyone-but-you has such outstanding success with.
We’re taught that creating a new offer in our online businesses has to be a massive production.
We see everyone doing the same launch content, email funnels, and pitch-in-a-webinar’s-clothing.
And we hear - over and over again - that this is the only way to make money with a new offer.
Honestly, you just wish that you could create something on your own terms.
Something that you can make within the span of a couple of weeks, from initial idea to completed delivery.
Something that doesn’t rely on the fanciest tech, the prettiest promo graphics, or the most intricate funnel.
Something super valuable for your audience, but that isn’t confined to the narrow bounds of your niche or expertise.
Something that could start as a one-off Little Thing™, but that you could expand into a true Big Thing™ in the future, if you wanted.
Hey, that something exists.
It’s called a Paid Live Training (or a 'PLT').
And let me tell ya, PLTs are downright magical. ✨
Here’s why…
✨ Instead of creating an offer in a 90-day launch vacuum, a PLT is super quick. From idea to delivery, you can have a PLT out into the world & making money within a couple of weeks.
✨ You can sell a PLT before you even create it, so you know that your idea is great before you waste time creating slides and recording.
✨ PLTs don’t have to be on a topic that’s strictly within your niche, so your audience gets to see a fresh new side of you.
✨ They don’t require any fancy or time-consuming software, sales copy, or tech setup. You can literally launch a PLT with a simple checkout page and deliver it on Zoom.
✨PLTs are usually in the $47-$97 price range, so you can more easily turn lurkers into first-time buyers.
✨ Best of all, PLTs can easily be repurposed into more comprehensive products and courses. You can use them (and profit from them!) again and again and again.
The PLT is my favourite type of digital product that I’ve implemented in my business.
Just in case we haven’t met - hi, I’m Lizzy! 👋
I created my first-ever PLT back in November of 2017.
I had a topic I was really passionate about, I felt I had something to add to the conversation, I had a hunch my audience would be interested in it… and so, The Lazy Guide to Affiliate Marketing was created.
When I say “created,” here’s what I really mean:
I had an idea. I wrote down some bullet points outlining what I’d talk about. I whipped up the most minimal sales page ever—which technically was just a checkout page with more copy than usual. 🤫
And then… I sold 32 seats and got paid $1504 to create this 2-hour live training.
But more than that:
1. I then went on to sell the recording of that live training for the next 6 months, bringing in another $4615
2. I repurposed the content of that training to turn The Lazy Guide to Affiliate Marketing into a course that brought in as much as $31,000(!) from one single promo/launch.
3. I continued to use that format and created 14+ other trainings that have made me over $500,000 (and counting!).
Basically, I’m totally obsessed with paid live trainings.
Sold on the magic ✨ of PLTs? Then it’s time you meet...
Profitable Live Trainings 📺
The course that helps you add a magically low-stakes, low-effort, endlessly-repurposable offer to your business - without creating an ultra-complicated funnel or going through a soul-sucking launch.
(And yes, you guessed it: This was first created as a #supermeta live training, which I now offer as a course to teach how you too can profit from paid live trainings. 😉)
Pop in your email below and I'll send you a special link to save $100 off the regular price
and a free lesson from the course on choosing your paid live training topic 👇👇👇
You will also receive my sporadic, super valuable newsletter type emails about all things online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.
"I used Profitable Live Trainings to create my Instagram Reels Masterclass. I made over $1000 from the live launch... and 3 times that from having the class evergreen! I was super afraid to turn my class evergreen because it wasn't "perfect." Profitable Live Trainings let me see that it is better to just do and turn the course into cash on demand! I'm so grateful for what I have learned here.
Monica Monfre
"I was surprised by how quickly the time flew by! I honestly thought I didn't have enough material to cover 90 minutes, and it actually went up to 2 hours. Also how engaged the students were. They were consistently talking to me and each other which made for an amazing experience all around.
I honestly can't wait to put on the next one. I've got ideas for how this can build on itself and I'm excited!"
Desola Davis
"I'm no stranger to content repurposing, but the training and strategies I learned inside of Profitable Live Trainings made me excited about hosting live events again. I've hosted paid live trainings in the past, but after they ended, the recordings collected dust. I'm now able to create an additional revenue stream with past and future PLT's. I can't recommend this course enough! One of the best investments I've ever made."
Tara Reid
"If you know something that your audience needs and you would like to teach in a workshop format and start earning some money with your skills while growing your audience, this course is a very good place to start! It covers everything, from the why, to the tech, the presentation format, and debrief, so that you can put it on repeat or create an evergreen offer easily."
Willemijn Maas
"From the start, this course laid out the steps to create a successful paid live training and I was set up and ready to go in less than a week. I plan to do them again and again to create the impact I've been working so hard to share with others and to create and grow programs that attract enrolling clients again and again! Thanks so much Lizzy for putting this out into the world!!"
Michelle Nyseth
"This has single-handedly jumpstarted my new business. Turns out I LOVE doing 1:1 LIVE workshops. I was so hesitant to put myself out there, and now I thrive."
Gia Volpe
"I just love the idea of being paid to create a course! This course has changed a lot of what I’m planning to offer in the future. I’d recommend this course to anyone who wants to start creating online courses - especially those who are trying to build something special!"
Jonathan Stewart
"Lizzy has a gift for making things simple. This is a great strategy that can make a difference to your business profitability if you create across diverse topics."
Lisa Murray
“This was such a great way to think about my online course offerings in terms of providing quick wins for customers while also providing valuable evergreen courses and trainings.
I create professional online courses for a living, and I have high expectations for what I want to learn when it comes to online training. Lizzy not only delivers amazing trainings that get you excited to apply the concepts, but also provides clear goals in small steps. I recommend her courses and resources to all of my online business friends and colleagues.”
Melody Johnson
"I fangirl Lizzy because she makes everything seem so do-able, even though I'm starting out with my business and she's where I want to be. There's no pretentiousness or hurdles.
This is exactly the same. I know this approach will work for me, because it's kinda how I approach everything in my teaching - so it's a small step for me from prepping for a classroom situation to selling the offering ( the magic is in the mindset for me!).
Lizzy has made the steps for selling and marketing seem eminently straightforward and for that, I'm very grateful!"
Gina Holmes
"This course led to a huge light bulb moment for me, which ignited lots of ideas! I have now run 3 live trainings which I can sell afterwards and provide a nice trickle of income. I am now thinking of lots more too, so thank you!"
Hannah Bullivant, Interiors Stylist & Blogger
"This is such an eye-opening course. It's so much more than just create a post and a PayPal button, then go live on Facebook in a private group as most trainings tell you to do. Super comprehensive.
This course not only teaches the practical side of live trainings, as in the tech and set up, but it's so much more than that - a lot around the mindset which I found even more helpful. Lizzy always overdelivers and this course is no different. You will definitely get bang for your buck with this one."
Lisa Kelly-Mulhern
"This model worked to force me to create something FAST! I loved the acceleration of my creative process and the boost to my revenue last month. Now I’m setting it up for evergreen!"
Bronwyn Simons
"I had 47 registrations, $1,739 in sales
My desire behind the training was to flush out some content I'd been noodling on, and test an offer after a paid workshop. So mission accomplished!
I was surprised how much I loved the process. I really enjoyed the start to finish of creating something, finishing it, selling it.
"I also LOVED using slides with notes, without my camera on. For delivering this much info, it really helped me stay on track and not forget anything."
Nikki Berkel
Sold on the magic ✨ of PLTs? Then it’s time you meet...
Profitable Live Trainings 📺
The course that helps you add a magically low-stakes, low-effort, endlessly-repurposable offer to your business - without creating an ultra-complicated funnel or going through a soul-sucking launch.
(And yes, you guessed it: This was first created as a #supermeta live training, which I now offer as a course to teach how you too can profit from paid live trainings. 😉)
Pop in your email below and I'll send you a special link to save $100 off the regular price
and a free lesson from the course on choosing your paid live training topic 👇👇👇
You will also receive my sporadic, super valuable newsletter type emails about all things online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.
Sales page design by me (Elizabeth Goddard) on OptimizePress.
