Launch offers with ease. Get paid before you create. Profit over and over again.
Discover my start-to-finish process to create, promote, sell, and repurpose paid live trainings,
a.k.a. the super quick, super profitable type of digital product nobody is talking about.
That’s the kind of magic I discovered when I started offering paid live trainings in my business.
I created my first ever paid live training back in November of 2017.
I had a topic I was really passionate about, I felt I had something to add to the conversation, I had a hunch my audience would be interested in it… And so, The Lazy Guide to Affiliate Marketing was created.
Now - when I say “created”, here’s what I really mean:
I had an idea. I wrote down some bullet points outlining what I’d talk about. I whipped up the most minimal sales page ever - which technically was just a checkout page with more copy than usual. 🤫
And then… I sold 32 seats and got paid $1504 to create this 2-hour live training.
More than that:
1. I then went on to sell the recording of that live training for the next 6 months, bringing in another $4615
2. I repurposed the content of that training to turn The Lazy Guide to Affiliate Marketing into a course that brought in as much as $4027 from one single flash sale.
3. I continued to use that format and created 9 other trainings that have made me over $47,000 with much less than a month of combined work.
See why I’m totally obsessed with paid live trainings, and why they’ve become a staple in my business?
"I just love the idea of being paid to create a course! This course has changed a lot of what I’m planning to offer in the future. I’d recommend this course to anyone who wants to start creating online courses - especially those who are trying to build something special!"
"I was a bit nervous and didn’t know this would be possible for me, but now I realize it’s completely achievable! This is so simple and straightforward. You can get an event up and running quickly and it works with hardly any investment other than my time.
Definitely recommend it if you’re trying to immediately make money online teaching what you love without creating a huge course or membership site."
(In case I didn’t rave about them enough already.)
Kiss goodbye to creating things without knowing if they’ll sell.
Create super valuable products super quickly - like, really, no more than 2-3 days worth of work.
Turn lurkers into first-time buyers with a low-price tag - and still be paid well for the amount of work you’re putting in.
Teach things outside of your usual niche, without massively disrupting your business or making your message fuzzy.
Build know-like-trust super quickly by connecting with your people live and clearly positioning yourself as an expert.
Repurpose the live trainings to easily create more comprehensive products and courses.
Continually profit from the live trainings by selling the recordings again and again and again.
Sold on the magic of paid live trainings? Then it’s time you meet...
You guessed it: This was first created as a (super meta) live training, which I now offer
as a course to teach how you too can profit from paid live trainings.
I’m telling you - paid live trainings are suuuch an untapped way to provide tons of value to your audience while also...
And if this sounds dreamy and all, I invite you to join us inside The Quickstart Guide to Profitable Live Trainings.
In this in-depth course, you’ll discover the exact process I follow to create, sell, deliver, and continually make $$$ from this completely underrated, totally awesome type of digital product.
Here’s everything you’ll learn inside The Quickstart Guide to Profitable Live Trainings:
When you enroll in the Quickstart Guide to Profitable Live Trainings, you’ll also get access to a library of video tutorials that show you how to set up the tech needed to run your next paid live training - hassle-free, pain-free, stress-free.
"Before this course I didn't really click that paid live trainings were a thing - the free webinar with the pitch was the 'done thing'. Now I've got my topic, my slides - the LOT! Can you tell I'm excited?!
You’ve always inspired me and now you’ve given me a direct way to use that inspiration to make me some cash!"
"I’m excited to offer paid live trainings! I feel confident and I’m relieved and excited that the tech part isn’t too involved. This is great for small businesses who want a way to grow without building a whole complicated course."
"I wasn’t sure I could do a paid live training, but I’m now certain I can find a topic and teach on it. I’ve got the actionable steps and resources to make it happen."
It’s a 60 to 120-minute, value-packed live session focused on a fairly specific topic.
They’re paid - so people need to purchase a “ticket” to join.
They’re live - so the first time it’s delivered, people are online with you and get to ask questions.
They’re trainings - so you generously share your expertise and teach people something new.
Technically, it’s not really different from a webinar. If you think about it, webinar is just short for a seminar conducted over the internet, right?
Howeverrrrr, in the online business world, we’ve gotten used to webinars being 5% fluff content, 30% rags-to-riches stories, and 65% pitching.
A paid live training is the opposite of that.
You’ll be delivering tons of value and teaching something actionable.
You can pitch something else too, if you want - I’ll teach you exactly how to do that inside the course. But the core of the experience is in giving people full access to your expertise on your topic.
That’s what they’re investing in when they pay to attend!
The first time I hosted a paid live training, all it took was a half-baked sales page to start getting sales - technically it was just a checkout page with a little more copy than usual.
You can go through this course in 2 hours, outline your training, put together a simple sales page, and start selling seats within a day or two.
Once you’ve got people enrolled, all that’s left is to create the training. That’s the fun part and pretty straight-forward since you’ve already done that outline work.
Honestly, anything. One of the cool things about paid live trainings is that they allow you to teach things outside of your usual niche without making your message fuzzy.
I’ve hosted paid live trainings on all sorts of topics from positioning, to hiring a VA, to email marketing, to offer creation. All you need is to have something to add to the conversation around your topic of choice.
Remember, your people like your style. They’re happy to not have to go elsewhere to get educated on other things they’re interested in.
If you have absolutely no audience whatsoever, and no network of peers who could promote your paid live training, you’ll want to pass on this.
If you have a list of at least 100 people, you’ll be able to sell some seats in your training. I’ll also teach you a couple of promotion strategies you can use to amplify your reach using your network.
I got you, don’t worry. When you join The Quickstart Guide to Profitable Live Trainings, you’ll also get access to a library of tech tutorials showing how to handle all the tech needed to host your first paid live training.
That’s fine. Whatever you do in your business, it’s gotta feel good.
If you feel like you didn’t learn anything remotely relevant to your business in this training, let me know within 7 days from signing up and I’ll refund your purchase.
Nope. This was launched as a live training that I’ve since turned into a course.
But don’t worry - you’ll still get the chance to ask me any questions about the content directly.
When you purchase The Quickstart Guide to Profitable Live Trainings, you’ll be invited to my private student Facebook group, Team EBG’s Party Pad, where I host monthly Office Hours to support you.
Send me a message using the message box on the bottom right of this page, and let’s chat!
"Lizzy made it all seem doable with practical, common-sensical advice, broken down into clear stages. Online trainings can be launched simply, easily, and quickly! You don’t need an unwieldy drawn-out launch process."
"Within just an hour, I came up with so many ideas for future paid live trainings! I feel so excited about them, and I’ve already hosted my first one - and exceeded my sales goals! I’m happy I pushed myself to do this, and I had so much fun while at it."
"The Quickstart Guide is so simple, to the point and covered everything I needed to know - and nothing I didn’t. I’ve already done two paid live trainings of my own!"