You’ve got a new idea rolling around in your noggin, and you’re so excited about all the possibilities. But suddenly...
... you find yourself in the quagmire of planning out a 90-day launch runway, writing heaps of sales emails, figuring out what to “teach” in a pitch-centered webinar, and getting all sorts of expensive tech to play nice.
It’s overwhelming. It’s unsustainable. And it’s entirely out of alignment with how you actually want to run your business.
With all your motivation zapped right out of you, you shelve your exciting new idea.
You breathe a tiny sigh of relief as you let go of the over-the-top content planning, tech integrations, and funnel mapping.
But in the back of your mind…
... you secretly blame yourself for not fitting into the launch mould that (apparently!) everyone-but-you has such outstanding success with.
We’re taught that creating a new offer in our online businesses has to be a massive production.
We see everyone doing the same launch content, email funnels, and pitch-in-a-webinar’s-clothing.
And we hear - over and over again - that this is the only way to make money with a new offer.
Honestly, you just wish that you could create something on your own terms.
Something that you can make within the span of a couple of weeks, from initial idea to completed delivery.
Something that doesn’t rely on the fanciest tech, the prettiest promo graphics, or the most intricate funnel.
Something super valuable for your audience, but that isn’t confined to the narrow bounds of your niche or expertise.
Something that could start as a one-off Little Thing™, but that you could expand into a true Big Thing™ in the future, if you wanted.
Hey, that something exists.
It’s called a Paid Live Training (or a 'PLT').
And let me tell ya, PLTs are downright magical. ✨
✨ Instead of creating an offer in a 90-day launch vacuum, a PLT is super quick. From idea to delivery, you can have a PLT out into the world & making money within a couple of weeks.
✨ You can sell a PLT before you even create it, so you know that your idea is great before you waste time creating slides and recording.
✨ PLTs don’t have to be on a topic that’s strictly within your niche, so your audience gets to see a fresh new side of you.
✨ They don’t require any fancy or time-consuming software, sales copy, or tech setup. You can literally launch a PLT with a simple checkout page and deliver it on Zoom.
✨PLTs are usually in the $47-$97 price range, so you can more easily turn lurkers into first-time buyers.
✨ Best of all, PLTs can easily be repurposed into more comprehensive products and courses. You can use them (and profit from them!) again and again and again.
The PLT is my favourite type of digital product that I’ve implemented in my business.
Just in case we haven’t met - hi, I’m Lizzy! 👋
I created my first-ever PLT back in November of 2017.
I had a topic I was really passionate about, I felt I had something to add to the conversation, I had a hunch my audience would be interested in it… and so, The Lazy Guide to Affiliate Marketing was created.
When I say “created,” here’s what I really mean:
I had an idea. I wrote down some bullet points outlining what I’d talk about. I whipped up the most minimal sales page ever—which technically was just a checkout page with more copy than usual. 🤫
And then… I sold 32 seats and got paid $1504 to create this 2-hour live training.
But more than that:
1. I then went on to sell the recording of that live training for the next 6 months, bringing in another $4615
2. I repurposed the content of that training to turn The Lazy Guide to Affiliate Marketing into a course that brought in as much as $22,000(!) from one single flash sale.
3. I continued to use that format and created 13+ other trainings that have made me over $356,000 (and counting!).
Basically, I’m totally obsessed with paid live trainings.
Sold on the magic ✨ of PLTs? Then it’s time you meet...
The course that helps you add a magically low-stakes, low-effort, endlessly-repurposable offer to your business - without creating an ultra-complicated funnel or going through a soul-sucking launch.
(And yes, you guessed it: This was first created as a #supermeta live training, which I now offer as a course to teach how you too can profit from paid live trainings. 😉)
⭐ Bonus #1: The Paid Live Training Tech Library 💻
When you enroll in Profitable Live Trainings, you’ll also get access to a library of video tutorials that show you how to set up the low-cost tech needed to run your next paid live training hassle-free, pain-free, and stress-free.
⭐ Bonus #2: Canva Templates for Promo Graphics 🎨
I’ve taken away the stress of creating promo graphics. Just add the templates to your Canva account, customise, and you’re ready to promote your PLT. Both square and story sized.
⭐ Bonus #3: Training on Profitable (not so) Live Trainings 🕰️
In this 15 minute mini-training I share how I've successfully adapted my PLT process to get all the goodness of a PLT without needing to be able to deliver a live training at a set time on a set day (which can be tricky when juggling 2 toddlers and a chronic illness in a pandemic!). I also include my email swipes.
⭐ Bonus #4: Full Project Plan/Task Checklist 📝
No matter how you like to stay organised, I'm giving you a full project plan of everything you need to plan, launch and deliver your PLT. Currently available in: Google Docs, Google Sheets, PDF, Notion, Asana, Trello and ClickUp.
(or 6 months x $89)
"I used Profitable Live Trainings to create my Instagram Reels Masterclass. I made over $1000 from the live launch... and 3 times that from having the class evergreen! I was super afraid to turn my class evergreen because it wasn't "perfect." Profitable Live Trainings let me see that it is better to just do and turn the course into cash on demand! I'm so grateful for what I have learned here.
"I was surprised by how quickly the time flew by! I honestly thought I didn't have enough material to cover 90 minutes, and it actually went up to 2 hours. Also how engaged the students were. They were consistently talking to me and each other which made for an amazing experience all around.
I honestly can't wait to put on the next one. I've got ideas for how this can build on itself and I'm excited!"
Profitable Live Trainings has a no-quibble 14-day refund policy. If you sign up, take a look through the course, and you're just like, "oh god, I can't see any way to make this work for me!” then I'll happily refund you in full as long as you let me know within 14 days.
So, what exactly is a paid live training?
Here’s how I define it: A 60-120 minute, value-packed live teaching session that focuses on a fairly specific topic.
They’re paid - people need to purchase a “ticket” to join.
They’re live - the first time it’s delivered, people are online with you and get to ask you questions.
They’re trainings - you generously share your expertise and teach people something new.
And honestly, they’re the perfect magical mix of low-stakes, low-effort, and high-profit digital product that you should totally add to your business.
Wait, so how is it different from a webinar?
Technically, they’re not much different from a webinar! A webinar is just a seminar conducted over the internet, right?
There is one crucial distinction, though: in the online business world, webinars are usually free, full of fluff, and end in a pitch.
A PLT is the opposite of that.
The goal of a PLT is to deliver tons of actionable value and give people full access to your expertise. That’s what they’re investing in when they pay to attend!
You can still pitch at the end of a PLT, btw, and I’ll teach you how inside the course. It’s just not the main focus of a PLT.
I don’t like complicated, high-pressure launches. How much effort does it take to create, promote, and launch a PLT?
It doesn’t take much to get a PLT off the ground, tbh!
The first time I hosted a paid live training, all it took was a half-baked sales page to start getting sales. Technically, it was just a checkout page with a little more copy than usual.
You can go through this course in 2 hours, outline your training, put together a simple sales page, and start selling seats within a day or two.
Once you’ve got people enrolled, all that’s left is to create the training. That’s the fun part! And it’s pretty straightforward since you’ve already done that outline work.
And psst, if no one signs up for your PLT... no harm, no foul! You can try another idea later on. The process I’ll teach you in the course means you’ll never waste your time and energy creating a PLT before you’ve sold it.
I’m not sure that I’m “expert” enough in something to teach it. What kinds of things could I teach in a PLT?
All you need is to have something to add to the conversation around your topic of choice. You don’t have to be an expert to have something to contribute.
And one of the cool things about paid live trainings is that they allow you to teach things outside of your usual niche without making your message fuzzy. I’ve hosted paid live trainings on all sorts of topics, from positioning to hiring a VA, to email marketing to offer creation.
Remember, your people like your style. They’re happy not to have to go elsewhere to get educated on other things they’re interested in.
What if I have no audience?
If you have absolutely no audience whatsoever, and no network of peers who could promote your paid live training, you’ll want to pass on this.
If you have a list of at least 100 people, you’ll be able to sell some seats in your training. I’ll also teach you a couple of promotion strategies you can use to amplify your reach using your network.
Tech is my nemesis. Do I have to learn a bunch of complicated software to make this work?
I got you, don’t worry! There’s a library of tech tutorials included in Profitable Live Trainings, so you can confidently prepare and deliver your training ASAP. The tech I’ve recommended inside is low-cost and straightforward.
Is this program a paid live training?
Nope - although it started out as one! You’ll still get to ask me questions about the content in my invite-only client/friends Facebook Group, Team EBG’s Party Pad. There are monthly Office Hours so that you can ask all your Qs about PLTs.
I have another question that isn’t listed here.
Send me a message via the “Message me” box at the bottom right of this page! I’m more than happy to chat.
"From the start, this course laid out the steps to create a successful paid live training and I was set up and ready to go in less than a week. I plan to do them again and again to create the impact I've been working so hard to share with others and to create and grow programs that attract enrolling clients again and again! Thanks so much Lizzy for putting this out into the world!!"
"I just love the idea of being paid to create a course! This course has changed a lot of what I’m planning to offer in the future. I’d recommend this course to anyone who wants to start creating online courses - especially those who are trying to build something special!"
"This is such an eye-opening course. It's so much more than just create a post and a PayPal button, then go live on Facebook in a private group as most trainings tell you to do. Super comprehensive.
This course not only teaches the practical side of live trainings, as in the tech and set up, but it's so much more than that - a lot around the mindset which I found even more helpful. Lizzy always overdelivers and this course is no different. You will definitely get bang for your buck with this one."
"This model worked to force me to create something FAST! I loved the acceleration of my creative process and the boost to my revenue last month. Now I’m setting it up for evergreen!"
“This was such a great way to think about my online course offerings in terms of providing quick wins for customers while also providing valuable evergreen courses and trainings.
I create professional online courses for a living, and I have high expectations for what I want to learn when it comes to online training. Lizzy not only delivers amazing trainings that get you excited to apply the concepts, but also provides clear goals in small steps during the sessions. I recommend her courses and resources to all of my online business friends and colleagues.”
"I had 47 registrations, $1,739 in sales
My desire behind the training was to flush out some content I'd been noodling on, and test an offer after a paid workshop. So mission accomplished!
I was surprised how much I loved the process. I really enjoyed the start to finish of creating something, finishing it, selling it.
"I also LOVED using slides with notes, without my camera on. For delivering this much info, it really helped me stay on track and not forget anything."
(or 6 months x $89)
(which you can easily make back with your first paid live training—just sayin’! 😎)