Give your offer the shiny debut it deserves (instead of sneaking it in the side door)

Be honest… how many offers have you created, only to quietly stick them on your website and hope someone stumbles upon them? 👀 And then felt a little disappointed when it barely sells? 🫣

Every offer deserves a debut. A little fanfare. A proper hello.
(Yes, even those repurposed tripwires and $9 offers).

The Intro Sale Ritual gives you an easy, repeatable way to make that happen, without needing a full-blown launch (or even touching social media, if you don’t want to).

What is an Intro Sale?

It’s that in-between step most business owners skip, causing them to miss out on hundreds, even thousands, of dollars in sales.

Not a giant live launch. Not a “put it on evergreen” system.

Just a short, intentional promotion — a handful of emails over a few days — that puts your new offer in the spotlight and gives people a reason to buy now.

The Intro Sale Ritual makes it easy

The worst thing you can do when running an Intro Sale? Plan it all from scratch each time.

The whole point of running an Intro Sale is avoiding the time and work involved for a full-fledged launch.

That’s why, with The Intro Sale Ritual, I’m giving you a simple, low-effort strategy to make some quick sales, without getting bogged down in a complicated launch plan:

✨ Send 3-5 emails (I’ll tell you exactly which ones)

✨ Add a special discount incentive (I’ll help you pick)

✨ Done.

No complicated promos, funnels, or social media necessary. Just a low effort, high reward way to make some sales right away.

What you get inside

Instant access to The Intro Sale Ritual system (short video lessons with closed captions and detailed notes)
Private podcast feed so you can listen on the go
A simple, proven email strategy - exactly which emails to send and what to put in them
The Intro Sale Planner — map out your dates, pricing, urgency, emails, and goals in one place, with space to track results and capture lessons for next time
Clear guidance on key decisions — from setting realistic goals to choosing incentives, timelines, and whether to involve affiliates
A repeatable process you can use for every new offer you sell without a big launch ($7 to $297+).
A behind-the-scenes look at my own successful Intro Sales (including the emails I sent)
An invite to my student-only group, Team EBG's Party Pad®
Feedback Bonus: The Kitchen Sink Offer Party 2025 Debrief — An “offer party” is one of my twists on an Intro Sale.
In this 60-minute debrief, I share how I made over $32k in just one week by launching five new(ish) offers at once, plus the lessons, strategies, and behind-the-scenes insights you can adapt to your own sales.

All for $147

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The Intro Sale Ritual is priced so you'll (almost definitely) make a huge ROI on your very first Intro Sale!

"Before The Intro Sale Ritual, I felt kinda scared about it all. I am exactly the person who makes a new thing, slides it in the side door and runs before anyone sees it.

Now I've got lots of ideas - and a notepad page with a plan for the next few days. I love Lizzy's 'no frills' approach to sales; it makes it feel do-able and not too much.

An Intro Sale is a nice way to get those half-forgotten, nearly-finished things finished and in the hands of the people who need them. Win win!"

- Dr Gina Holmes, The Doctorate Doctor

"I just spent the afternoon writing and scheduling my emails for [my Intro Sale] this week! Done!

The bite sized lessons were easy to consume and the planner helped work through my offer details."

- Lindsey Ciarrocca, The Exuberant Elephant

"If you want to launch a brand-new product in a really simple way, do this!"

- Lisa Braithwaite, Presentation Coach, Speaker, Author

Hi! I’m Lizzy, and I love an Intro Sale

As a multi-offer business strategist, I’m constantly repurposing old trainings and bits-and-bobs into new offers.

One thing I never do is just quietly plop one of those new offers on my Everything Page® and hope for the best. Every single one gets an Intro Sale. Nothing super fancy. Just a little moment in the spotlight.

Because this is what can happen when you do:

Simple Marketing for Always Open Memberships made $6,777 from 188 buyers
CloneYou® made $14,533 from 70 buyers
Grow Your Online Business Fan Club made $12,238 with 420 buyers

Not from giant launches. From Intro Sales.

If you’ve got an email list (even a small one) and enough time to write and send 3-5 emails, you’d frankly be silly not to run one of these for each new offer you create. Just saying.

This is perfect for…

✨ Online business owners who are always (or at least sometimes) creating new offers and barely promoting them

✨ Who don’t want to burn out on constantly live launching

✨ Who’d rather not show up on socials just to make sales

✨ Who are tired of their brilliant offers just “sitting there”

✨ Who want quick, confidence-boosting sales

Whether it’s a self-study course, a paid live training, a template, or a $9 offer — every offer deserves its debut.

FAQs

Why should I do an Intro Sale?

Because just popping it up on your website is the slowest way to get sales. An Intro Sale creates a moment.

How is this different from a launch?

A launch is a whole production — webinars, freebies, social media posts, the whole shebang.

An Intro Sale is just a handful of emails — and it works.

Does this work for low-ticket offers?

Yep. Even a $9 offer deserves its own intro sale. I’ll show you how to incentivize it without needing to offer a further discount, too.

What kind of offers doesn’t this work for?

The Intro Sale Ritual is ideal for evergreen, self-study, always-available offers. It’s not best for:

🙅‍♀️ Cohort-based or limited-time programs 

🙅‍♀️ An offer you’ve already sold in this exact format (you’ll want a flash sale for that)

🙅‍♀️ Preselling something you haven’t created yet (that’s an entirely different strategy that I teach here)

Can I use this to do an Intro Sale of an older offer I never really promoted?

Sure. Even if your offer isn’t brand new, if you’ve never given it a proper debut, you can run an Intro Sale now. Think of it as giving that “forgotten” offer its first real spotlight moment.

Does this include email templates?

No, there are no plug-and-play templates (at the moment 👀). BUT I will show you exactly which emails to send and what to include in them, so you won’t be left figuring that out on your own. You'll also get the full email examples from 3 of my successful Intro Sales.

Will this really make me sales?

I obviously can’t promise anything, but an intro sale will usually make you money way faster than quietly putting your offer on your website and crossing your fingers.

What if I don't like the training?

If you watch the full training and feel like you didn’t learn anything new or useful for your business, let me know within 7 days of purchase and I'll refund you. Please note this refund policy does not cover a change of mind. If you request a refund we will ask you for feedback on how the training didn't meet your expectations so we can improve our marketing messaging in futurePlease refer to our Terms and Conditions for further details.

I have a different question. 

Send me a message using the message box on the bottom right of this page, and let’s chat!

Ready to give your offer its moment in the spotlight? ✨

Grab The Intro Sale Ritual and I’ll show you just how easy it can be to get immediate sales of your new offer, in a matter of days - even if you hate launching!

All for $147

(Did I mention that you’ll repeat this process over and over again, each time you create something new?)

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