Emails for Launching

Everything you need to know about using emails for your launches
- no matter how big or small they are.

Aaaah, launching... 😍

Making <a lot of> figures in a matter of weeks.

Waking up to the sweet sound of PayPal notifications.

Helping tons of people who are eager for your offer.

Except… It isn’t reeeally like that.

*record scratch*

Yes, all of this is legit possible. 

But the reality of launching usually looks a lot less glamorous than that...

Dreading your next launch because the whole thing is just so much work.
Staring at a blank screen, having no idea what to write in your emails.
Worrying that you’re spamming your audience or being pushy.
Extending discounts and bonuses because no one’s buying.
Crossing your fingers that your tech won’t implode and sabotage your plans.
Feeling overwhelmed by aaaaaall the moving pieces needed to pull this off.
And what’s worse: not knowing if the months of hard work planning this launch will indeed pay off in the end.

It doesn’t have to be this way, friend - and email is your ticket out of this conundrum.

Emails are the backbone of your launches.

But maybe you already knew that. 

What you probably didn’t know is that, contrary to what many people in this online business world of ours are teaching, there’s no one-size-fits-all way to use emails during a launch.

(especially if that way involves super complicated strategies with 28 emails, 5 last chance reminders, a 12-hour video series, and an email sequence reminding you every hour over 24 hours of an upcoming webinar)

Once you understand the mechanics of email launches, you’ll discover that:

👉 Launching can be as simple or as involved as you want it to be.

👉 Writing your launch emails doesn’t feel as daunting and overwhelming.

👉 Having (very) profitable launches doesn’t require months of planning.

👉 Inviting your people to work with you doesn’t have to feel pushy, salesy, or like you’re annoying your people.

Selling to your audience can be an engaging, fun experience for both you and them.

And most of all: 

You’ll finally run your launches on your own terms. Planning as much as you want. Moving as fast as you want. Sending as many emails as you want. Being as you as you want. 

… And still making $$$ 😉

Do I have your attention yet?

Then it’s time you meet…

Emails for Launching

Emails for Launching is an in-depth course covering everything you need to know about using email marketing to launch your next offer.

Yes, you will learn how to go big and launch with a bang, a challenge, 32 emails, and daily live videos - if you feel inclined to do so.

But most importantly, you’ll learn to decide if that’s indeed what you need (and want!) and not just what you think you should do - because the big names are doing it.

There’s no right way to use emails in your launch. There’s just the right way to do it for your business

In Emails for Launching I’m going to show you the basics of any email launch and how to build on top of that depending on your offer, goals, audience, preferences, availability, and dare I say, mood.

Here’s what we’ll cover in Emails for Launching:

The non-negotiables for launching using emails, so you’re never again wondering “but do I need <insert shiny strategy or tool>?”

How to decide which are the best bells and whistles for your launch, based on your goals, audience, preferences, and offer.
The two most important elements of your launch strategy, and how they affect every single email you’ll send to your audience.
The 3 types of email content you can send during a launch and what roles they have in the sales process, so you can decide which you need to use.

The basic elements of every launch email, so you’re never again staring at a blank Google Doc, not knowing how to start your emails.

Simple email marketing strategies that will leave subscribers legit eager to read your launch emails.
Simple email marketing strategies to increase your reach and make sure you’re getting in front of the people most likely to buy.

Simple email marketing strategies (I like simple, what can I do?) to engage your audience and build relationships that lead to raving fans and sales.

The right way to use a waitlist to create hype and anticipation for your launch and have people on the edge of their seats ready to buy.
An arsenal of launch strategies to use when things aren’t going as planned - because that does happen! - and to make every next launch even better.

Let's email for profits!

Join Emails for Launching and discover everything you need
to nail your next launch using email.


(or 3 monthly payments of $99)

Ready to launch with emails? 🚀 Here are the deets:

What do I get when I join?

Immediate access to the full course teaching you everything you need to know to use emails to nail your next launch. 
Exclusive behind-the-scenes walk-through of real-life launches, from “quick & easy” all the way to “give me all the bells and whistles.”
The option to download the lessons to your fave podcast app and listen on the go.
Exclusive invite to Team EBG's Party Pad - my private student Facebook group where I hold twice monthly office hours to cover all your Qs.

"I feel SO MUCH BETTER. You've given me a much better understanding of the big picture of a launch and how all of the emails go together, as well as a plan for writing and tracking them. 

I loved the reminder that my emails don't *have* to be salesy! I'm a normal person talking to another normal person. I can't wait to redo a couple of sales pages to get rid of the salesy stuff."

Dana Wilson

"Your energy is always the number 1 thing, followed by: immediately instilling confidence, stripping away the mystique behind LAUNCHES <Darth Vader theme music/> and making it entirely less stressful and terrifying, the last two slides with really helpful suggestions. 

You're a terrific teacher... you take the scary out of everything you teach. I've got 9 pages of notes!"

Christy Turner

Let's email for profits!

Join Emails for Launching and discover everything you need
to nail your next launch using email.


(or 3 monthly payments of $99)

Emails for Launching is perfect for you if…

You feel a little overwhelmed whenever the idea of launching crosses your mind. Should I run a challenge? What about a webinar? How many emails to send? When to send? What if the whole thing flops?
You’re running solo or have a teeny tiny team that helps you. You can’t handle an Amy Porterfield type of situation with your launch, but you still want to make sales… Is that too much to ask? (It’s not!)
You have at least 100 people in your email list - even if it’s been a whooole hot second since you last emailed them (I’ll show you to warm them up again real quick).
You worry you’ll annoy your audience with your launch emails. What if I email too much? What if I come as pushy and salesy? What if they unsubscribe?
You feel like throwing in the towel as soon as you think about the tech that goes into launching. I’m showing you exactly how to use ConvertKit to set up all the automations and technical details of your launch - tech crisis averted!

On the other hand, this isn’t quite the thing for you if...

You want help with emails that will sell 1:1 services or other high-touch offers. Emails for Launching is a better fit for businesses who sell digital products and online courses/programs.
You’re looking for a copywriting course. I’ll teach you how to plan your emails, but I’m not covering principles of conversion copywriting or how to write sales copy.
You want copy-and-paste emails you can use for your next launch. I’ll show you emails from real-life launches, but they’re specific to certain offers and brands.
You want to be told exaaaaactly what to do and say in your next launch. This isn’t a plug-and-play type of course. I’m teaching you how to make decisions about your email marketing strategy that best serve your business.

Your questions, answered

How much work will this take?

Your launch strategy shouldn’t stop you from launching - bear with me:

Many business owners hold off from making offers because they don’t have the bandwidth to pull off full-blown, mega-production type of launches.

Don’t do that. In Emails for Launching I’m teaching you to make decisions so that your launch can fit in whatever container you have for them AND STILL make sales.

Sure, maybe more people would buy if you could host that epic 5-day challenge. But no people will buy if you don’t ask for the sale - no matter how simply you do it. 

What kind of software will I need for this?

All you really need for this course is an email marketing software. 

Yes, there are lots and lots of tools you can use in your launch - and I’ll teach you how to decide when to use them or not. But the only thing you need to implement Emails for Launching is, well, a way to email your audience.

Can I use what I’ll learn to create evergreen funnels?

The things I’m teaching in Emails for Launching are meant to be applied in live launches only. You might be able to repurpose the emails you’ll write for evergreen funnels, but I’m not covering that in the training.

Will this work for my business?

So… Emails for Launching is for online businesses who want to sell digital product or online courses/programs using live launches - regardless of their niche. 

This is not for you if you want to use emails to sell 1:1 services or other types of high-touch offers.

What if I have a small email list?

If you have at least 100 people in your email list and you know they’re interested in what you’re launching, you’re gold - yes, even if you haven’t emailed them in a while. 

I don’t recommend implementing the stuff I teach in Emails for Launching if your email list is smaller than that. You need people to sell to.

I don’t have anything to sell yet. Should I take this?

Then I recommend you skip Emails for Launching, and take a look at my offer creation course: Profitable Live Trainings.

This course will make the task of creating your first offer much less overwhelming - I’m all about that low-effort, maximum $$$ life.

I’ve taken The Fast Guide to Launching - how is this different?

In Emails for Launching, we cover everything you need to know about using email marketing in your launches. I’m going to show you what goes into multiple types of launches - from fast launches like I teach in The Fast Guide to Launching, all the way to full-blown bring-all-the-bells-and-whistles launches.

The Fast Guide to Launching does contain a small section on emails. But it’s mainly focused on the process of launching, from idea to marketing assets to promotion strategies.

What if I don’t learn anything new?

I won’t punish you for being awesome! If you feel like you didn’t learn anything new or useful for your business, let me know within 14 days of purchase and I’ll happily refund you.

Good try - but I haven’t a different question.

Send me a message using the message box on the bottom right of this page, and let’s chat!

Let's email for profits!

Join Emails for Launching and discover everything you need
to nail your next launch using email.


(or 3 monthly payments of $99)

"Thank You Lizzy… This has taken away the fog of having it 'perfect'. 😃

This makes email campaigns so much more fun.. and a potential joy to deliver."

- Chris

"Last year at this time I bought an expensive big launch thingy... wow, it was so stressful. This is so much nicer. I feel like it's something I can actually do."

- Anne

"I know a lot of the stuff here. It's still so nice and relaxing to hear you talk through the launch emails in such a calm way."

- Jenny

"This is so manageable! This was fantastic and just what I needed. Thank you so much Lizzy!"

- Julia

"This is exactly what I wanted/needed. TY, Lizzy 😃"

- Christy

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