Emails for Launching

Everything you need to know about using emails for your launches
- no matter how big or small they are.

Aaaah, launching... 😍

Making <a lot of> figures in a matter of weeks.

Waking up to the sweet sound of PayPal notifications.

Helping tons of people who are eager for your offer.

Except… It isn’t reeeally like that.

*record scratch*

Yes, all of this is legit possible. 

But the reality of launching usually looks a lot less glamorous than that...

Dreading your next launch because the whole thing is just so much work.
Staring at a blank screen, having no idea what to write in your emails.
Worrying that you’re spamming your audience or being pushy.
Extending discounts and bonuses because no one’s buying.
Crossing your fingers that your tech won’t implode and sabotage your plans.
Feeling overwhelmed by aaaaaall the moving pieces needed to pull this off.
And what’s worse: not knowing if the months of hard work planning this launch will indeed pay off in the end.

It doesn’t have to be this way, friend - and email is your ticket out of this conundrum.

Emails are the backbone of your launches.

But maybe you already knew that. 

What you probably didn’t know is that, contrary to what many people in this online business world of ours are teaching, there’s no one-size-fits-all way to use emails during a launch.

(especially if that way involves super complicated strategies with 28 emails, 5 last chance reminders, a 12-hour video series, and an email sequence reminding you every hour over 24 hours of an upcoming webinar)

Once you understand the mechanics of email launches, you’ll discover that:

👉 Launching can be as simple or as involved as you want it to be.

👉 Writing your launch emails doesn’t feel as daunting and overwhelming.

👉 Having (very) profitable launches doesn’t require months of planning.

👉 Inviting your people to work with you doesn’t have to feel pushy, salesy, or like you’re annoying your people.

Selling to your audience can be an engaging, fun experience for both you and them.

And most of all: 

You’ll finally run your launches on your own terms. Planning as much as you want. Moving as fast as you want. Sending as many emails as you want. Being as you as you want. 

… And still making $$$ 😉

Do I have your attention yet?

Then it’s time you meet…

Emails for Launching

Emails for Launching is an in-depth course covering everything you need to know about using email marketing to launch your next offer.

Yes, you will learn how to go big and launch with a bang, a challenge, 32 emails, and daily live videos - if you feel inclined to do so.

But most importantly, you’ll learn to decide if that’s indeed what you need (and want!) and not just what you think you should do - because the big names are doing it.

There’s no right way to use emails in your launch. There’s just the right way to do it for your business

In Emails for Launching I’m going to show you the basics of any email launch and how to build on top of that depending on your offer, goals, audience, preferences, availability, and dare I say, mood.

Here’s what we’ll cover in Emails for Launching:

The non-negotiables for launching using emails, so you’re never again wondering “but do I need <insert shiny strategy or tool>?”

How to decide which are the best bells and whistles for your launch, based on your goals, audience, preferences, and offer.
The two most important elements of your launch strategy, and how they affect every single email you’ll send to your audience.
The 3 types of email content you can send during a launch and what roles they have in the sales process, so you can decide which you need to use.

The basic elements of every launch email, so you’re never again staring at a blank Google Doc, not knowing how to start your emails.


Simple email marketing strategies that will leave subscribers legit eager to read your launch emails.
Simple email marketing strategies to increase your reach and make sure you’re getting in front of the people most likely to buy.

Simple email marketing strategies (I like simple, what can I do?) to engage your audience and build relationships that lead to raving fans and sales.

The right way to use a waitlist to create hype and anticipation for your launch and have people on the edge of their seats ready to buy.
An arsenal of launch strategies to use when things aren’t going as planned - because that does happen! - and to make every next launch even better.

Pop your email below and I'll send you a special link to save $100 off the regular price and my free Launch Emails Tracker 👇👇👇

You will also receive my sporadic, super valuable newsletter type emails about all things online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy

"I feel SO MUCH BETTER. You've given me a much better understanding of the big picture of a launch and how all of the emails go together, as well as a plan for writing and tracking them. 

I loved the reminder that my emails don't *have* to be salesy! I'm a normal person talking to another normal person. I can't wait to redo a couple of sales pages to get rid of the salesy stuff."

Dana Wilson

"Your energy is always the number 1 thing, followed by: immediately instilling confidence, stripping away the mystique behind LAUNCHES <Darth Vader theme music/> and making it entirely less stressful and terrifying, the last two slides with really helpful suggestions. 

You're a terrific teacher... you take the scary out of everything you teach. I've got 9 pages of notes!"

Christy Turner

"Thank You Lizzy… This has taken away the fog of having it 'perfect'. 😃

This makes email campaigns so much more fun.. and a potential joy to deliver."

- Chris

"Last year at this time I bought an expensive big launch thingy... wow, it was so stressful. This is so much nicer. I feel like it's something I can actually do."

- Anne

"I know a lot of the stuff here. It's still so nice and relaxing to hear you talk through the launch emails in such a calm way."

- Jenny

"This is so manageable! This was fantastic and just what I needed. Thank you so much Lizzy!"

- Julia

"This is exactly what I wanted/needed. TY, Lizzy 😃"

- Christy

Pop your email below and I'll send you a special link to save $100 off the regular price and my free Launch Emails Tracker 👇👇👇

You will also receive my sporadic, super valuable newsletter type emails about all things online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy

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Sign up and watch the free training instantly!

You will also receive my sporadic, super valuable newsletter type emails about all things online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.

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