Everything you need to know about using emails for your launches
- no matter how big or small they are.
Aaaah, launching... 😍
Making <a lot of> figures in a matter of weeks.
Waking up to the sweet sound of PayPal notifications.
Helping tons of people who are eager for your offer.
Except… It isn’t reeeally like that.
Yes, all of this is legit possible.
But the reality of launching usually looks a lot less glamorous than that...
It doesn’t have to be this way, friend - and email is your ticket out of this conundrum.
But maybe you already knew that.
What you probably didn’t know is that, contrary to what many people in this online business world of ours are teaching, there’s no one-size-fits-all way to use emails during a launch.
(especially if that way involves super complicated strategies with 28 emails, 5 last chance reminders, a 12-hour video series, and an email sequence reminding you every hour over 24 hours of an upcoming webinar)
Once you understand the mechanics of email launches, you’ll discover that:
👉 Launching can be as simple or as involved as you want it to be.
👉 Writing your launch emails doesn’t feel as daunting and overwhelming.
👉 Having (very) profitable launches doesn’t require months of planning.
👉 Inviting your people to work with you doesn’t have to feel pushy, salesy, or like you’re annoying your people.
Selling to your audience can be an engaging, fun experience for both you and them.
And most of all:
You’ll finally run your launches on your own terms. Planning as much as you want. Moving as fast as you want. Sending as many emails as you want. Being as you as you want.
… And still making $$$ 😉
Do I have your attention yet?
Then it’s time you meet…
Emails for Launching is a 2 hour, in-depth live training covering everything you need to know about using email marketing to launch your next offer.
Yes, you will learn how to go big and launch with a bang, a challenge, 32 emails, and daily live videos - if you feel inclined to do so.
But most importantly, you’ll learn to decide if that’s indeed what you need (and want!) and not just what you think you should do - because the big names are doing it.
There’s no right way to use emails in your launch. There’s just the right way to do it for your business.
In Emails for Launching I’m going to show you the basics of any email launch and how to build on top of that depending on your offer, goals, audience, preferences, availability, and dare I say, mood.
What do I get when I join?
I have good news for you: your class pass includes lifetime access to the Emails for Launching Tech Vault, a video library with 9 tutorials to help you set up your launch emails and automations using ConvertKit.
Here are all the tutorials you’ll get inside the Emails for Launching Tech Vault, so you can kiss goodbye to overwhelm and rest assured your tech won’t implode when you most need it to work:
How much work will this take?
Your launch strategy shouldn’t stop you from launching - bear with me:
Many business owners hold off from making offers because they don’t have the bandwidth to pull off full-blown, mega-production type of launches.
Don’t do that. In Emails for Launching I’m teaching you to make decisions so that your launch can fit in whatever container you have for them AND STILL make sales.
Sure, maybe more people would buy if you could host that epic 5-day challenge. But no people will buy if you don’t ask for the sale - no matter how simply you do it.
What kind of software will I need for this?
All you really need for this course is an email marketing software.
Yes, there are lots and lots of tools you can use in your launch - and I’ll teach you how to decide when to use them or not. But the only thing you need to implement Emails for Launching is, well, a way to email your audience.
The tech, Lizzy. The tech is going to be my downfall.
I get it. The tech behind launches CAN be quite overwhelming.
That’s why when you join Emails for Launching you also get lifetime access to the Emails for Launching Tech Vault, where I teach you how to implement all the things we’ll talk about using ConvertKit - my email marketing software of choice.
And don’t worry, even if you don’t use ConvertKit, this will still be valuable to you as you’ll see exactly how these strategies translate into implementation.
What if I don’t use ConvertKit?
The tutorials in the Emails for Launching Tech Vault are all demonstrated in ConvertKit, but you’ll still get a lot of value from them if you use a different email marketing software.
The most important thing you’ll get from these tutorials is seeing how the strategies I’ll teach you translate into implementation. Plus, all the features I’ll be using are standard across email marketing software.
Can I use what I’ll learn to create evergreen funnels?
The things I’m teaching in Emails for Launching are meant to be applied in live launches only. You might be able to repurpose the emails you’ll write for evergreen funnels, but I’m not covering that in the training.
Will this work for my business?
So… Emails for Launching is for online businesses who want to sell digital product or online courses/programs using live launches - regardless of their niche.
This is not for you if you want to use emails to sell 1:1 services or other types of high-touch offers.
What if I have a small email list?
If you have at least 100 people in your email list and you know they’re interested in what you’re launching, you’re gold - yes, even if you haven’t emailed them in a while.
I don’t recommend implementing the stuff I teach in Emails for Launching if your email list is smaller than that. You need people to sell to.
I don’t have anything to sell yet. Should I take this?
Then I recommend you skip Emails for Launching, and take a look at my offer creation course: The Quickstart Guide to Profitable Live Trainings.
This course will make the task of creating your first offer much less overwhelming - I’m all about that low-effort, maximum $$$ life.
In Emails for Launching, we cover everything you need to know about using email marketing in your launches. I’m going to show you what goes into multiple types of launches - from fast launches like I teach in The Fast Guide to Launching, all the way to full-blown bring-all-the-bells-and-whistles launches.
The Fast Guide to Launching does contain a small section on emails. But it’s mainly focused on the process of launching, from idea to marketing assets to promotion strategies.
What if I don’t learn anything new?
I won’t punish you for being awesome! If you feel like you didn’t learn anything new or useful for your business, let me know within 7 days of purhase and I’ll happily refund you.
Good try - but I haven’t a different question.
Send me a message using the message box on the bottom right of this page, and let’s chat!
"Thank You Lizzy… This has taken away the fog of having it 'perfect'.
This makes email campaigns so much more fun.. and a potential joy to deliver."
"Last year at this time I bought an expensive big launch thingy... wow, it was so stressful. This is so much nicer. I feel like it's something I can actually do."
"I know a lot of the stuff here. It's still so nice and relaxing to hear you talk through the launch emails in such a calm way."
"This is so manageable! This was fantastic and just what I needed. Thank you so much Lizzy!"
"This is exactly what I wanted/needed. TY, Lizzy "