Stop wasting time chasing every shiny marketing strategy

How To Make Email Marketing
Painless and Profitable

(even if the thought of writing to your list gives you cold sweats 😅)

Effortlessly grow your list, woo your subscribers
and confidently make $$ from every email you send 

Every single month you pay to have an email list, and every single month you put off making an offer. #yeahIsaidit

You’ve written countless emails that start with “I know it’s been a while since my last email.” 

After all that time, your subscribers have no idea who you are or how they got on your list. 🤷‍♀️

Engagement? You've got none. 😢

You got the memo: the money is in the list. But where exactly?

For some reason you just can't seem to get a piece of the email “magic” everyone is raving about.

You’re legit scared to email your list. What if you’re bothering them? What if people think you’re salesy? Or even WORSE, what if they unsubscribe?!?! 😩

You’re waiting until you get <magic number> subscribers before you start selling to them. Or until you have that 10-module course to sell. Or until you get that 15-email welcome sequence finished. Or until you have a genius idea for a lead magnet. *picture a very sad bank account*

It all becomes so overwhelming that email marketing moves to the bottom of a never ending to-do list and you chase the new trendy strategy that some insta-guru swears is the answer to all your problems.

Spoiler alert… that doesn’t work for you either.  

Rinse and repeat.

Here’s what nobody tells you about email marketing...

I had over 100 online business owners go through my course, ConvertKit Rockstars. I always billed it as a structured course to develop your email marketing strategy and implement in ConvertKit.

But I realised something was missing.

Time and time again I'd hear that my ConvertKit Rockstars:

hadn't emailed their list in over 6 months.
were still sending emails to all their subscribers without any segmenting.
or they were scared to come across as salesy and would hide a link to their current launch in the depths of just one email.

It's like... they understood the mechanics of email marketing, but there was still a disconnect somewhere.

Email marketing still felt 'hard'.

I used to really struggle with email too. It felt so horribly uncomfortable.

So by mid-2016, 3+ years into trying to figure this out, I was done.

I threw out the rule book. I decided I was going to figure this out my way.

And the results? I can directly attribute $100,000s of sales to my emails.

All the tech trainings in the world aren't going to help you if you don't know how it all fits together, how to make smart decisions, or how to get your energy behind it. 

Email marketing really clicked for me when I gave myself permission to let go of all the 'shoulds' and all the 'rules'.

But it's not just me.

I've helped 100s of clients, from just starting out through to multi-6 figure launches, fully step into an aligned email marketing strategy.

Email marketing can (and should!) be painless and profitable.

When it finally clicks into place and you really get into your flow, it's actually kinda fun! (pinky promise)


Regularly making over $10 per subscriber, per month.
Regularly bringing in 4-figures in a matter of days from unannounced flash sales.
Regularly beating the average conversion rates of full-blown launches, with not even a handful of emails.

I don’t have to imagine because I’ve done all those things!

And no, I don’t have tens of thousands of subscribers on my list, nor do I have complex automations and evergreen funnels running in my back-end. 

What I DO have is an engaged list of subscribers who are literally holding on to their seats to receive my emails and hear about what I’m selling next.

Buuut hoooww, Lizzyyy?!”, I hear you screaming at your laptop screen.

Are you ready to make $$ from every email you send?

Coming to an inbox near you…

Email Rockstars

Taking email from hard, to profitable AF. 🤘

A no-nonsense, self-study course for online business owners who are ready to turn their email list into the money-making machine it can be - without feeling gross, salesy, or spammy

Let's take you from nervous “sorry you haven’t heard from me in so long” sender, to confident email rockstar with a strategy that’s profitable and easy to stick to.

When you become a Email Rockstar, you'll learn how to:

Create a list-building strategy that you can implement today (no freebie necessary).
Have a feel-good email marketing strategy that seamlessly fits with all other parts of your business so that it’s easy to stick with.
Write emails that people are excited to open (no more panic attacks every time you hit send)
Put an end to unsubscriber-phobia and other mindset hang-ups around bothering people with your emails and sales.
Shift your mindset so being “salesly” is literally impossible.
Create simple yet hella effective strategies to segment your list and know you’ll never be like those B-School affiliates spamming your inbox .
Regularly send emails with links to paid products and services - knowing that’s 100% doable without making you feel like a sleazy internet marketer.

We're going to look in-depth at the 3 pillars of email marketing:

Module 1:

Everything list building. Whether your only subscriber is your mum or you’ve got a random mix of people from every iteration of your business, this module will walk you through creating a repeatable process to add subscribers to your list every day and lay the foundation to start selling.

Hit send on:

Setting up simple segmenting that convinces your subscribers you’re a magical mind reader.
A freebie strategy that primes your subscribers to buy.
Nailing the first impression with a seamless subscriber experience.

Module 2:

Yeah! You got some subscribers, so now what?  This module breaks down the anatomy of an email (including the number one reason people choose to open).  Learn to hone in on your email style and voice so you continually nurture your subscribers into raving fans in a way that feels natural and not overwhelming (for both you and your subscribers).

Hit send on:

A welcome sequence template that builds relationships
Essential mindset shifts so you love to email your list!
Understanding all the elements that go into an email so you can confidently mix and match for the the most powerful emails. 

Module 3:

'Sell' is not a dirty word. There are real people out there who really need what you're offering.  This module is a collection of strategies for you to understand, believe, and embrace about sales so you are able to sell through email in a way that feels second-nature. The magic formula is one part mindset, one part confidence, one part knowing your options (and zero parts slimy tactics). By the end of this module, you’ll be kicking yourself for waiting so long to monetise your list because it really can be easy and fun!

Hit send on:

Learning the art of subtle selling (and my favourite email marketing rule to break 💪)
How to set up one simple email sequence that transforms a new subscriber into a buyer.
How to respect your existing clients while selling (and the one thing you should always do so you don’t annoy them)

A little note on my approach:

I've carefully designed Email Rockstars to give you all you need to create (and actually implement) an email strategy that feels painless and profitable. (No more feeling like you’d rather choose a root canal over writing to your list!)

You won’t find any 5-step cookie-cutter systems here. 
Why? Because it’s not me, it’s actually YOU!

It’s about finding the strategy that works best for your business, not just replicating what worked for mine.

This is why you feel like so many courses have failed you before. It’s not your fault!

All the tech trainings in the world aren't going to help you if you don't know how it all fits together, how to make smart decisions, or how to get your energy behind it. 

I will teach you the what and the how, but most importantly, the why.

Understanding the strategy behind the process gives you the tools to create an email strategy custom fit for you. 

And you won’t find that in any swipe copy. 🙅‍♀️

The Bonuses

Bonus 1: Private Student Facebook Group

When you join Email Rockstars, you'll be invited to my private client/student-only  Facebook group, Team EBG's Party Pad. This is the place I'm most active, and it's full of other incredible online business owners, just like you. 

Bonus 2: 5 things to email your list

(when you never know what to email your list)

One of the top woes I hear about email marketing is 'ugh, what do I even email?!'. Just in case the whole Email Rockstars course hasn't spurred you into action, these are 5 meaningful emails I pretty much guarantee anyone can send!

Bonus 3: Deliverability 101

Deliverability is such a buzzword... but what does it actually mean? And how do you get into that illusive primary inbox?! In this training I share what you actually need to know about deliverability to make sure your emails are getting through to your precious subscribers!

Bonus 4: Student Emails

A lot of the focus of email marketing is on getting the client or making the sale... but what happens next? How can you effectively use email to help deliver the most awesome experience possible for your new customers and clients?

In this training I show you loads of ways to know your new students' socks off using a little help from email! 💌

Refund Policy

I’m so confident that Email Rockstars isn't like every other email course out there, that if you take a proper look through the course and still don’t feel like email marketing can be painless and profitable, or you didn't learn anything new or useful for your business, let me know within 14 days of purchase and I'll refund you.

Please note this refund policy does not cover a change of mind. If you request a refund we will ask you for feedback on how the course didn't meet your expectations so we can improve our marketing messaging in future. Please see the full Terms and Conditions of Use for more info.

Ready to become an Email Rockstar?!

Immediate access to all 3 Email Rockstars modules: Grow, Nurture & Sell
The option to download the lessons to your fave podcast app and listen on the go
Bonus 1: Invite to Team EBG's Party Pad, my private student Facebook group
Bonus 2: 5 Things to Email Your List (when you never know what to email your list)
Bonus 3: Deliverability 101
Bonus 4: Student Emails

Email Rockstars has been retired.

It is only available in The Everything Offer®.

Please see my Everything Page® for all current offers. 

Got Questions?

Do I need ConvertKit/ ActiveCampaign/MailChimp?

Definitely not! Whilst it's no secret that I love me some ConvertKit, this program is suitable for users of all email service providers e.g. MailChimp, ActiveCampaign, MailerLite, AWeber, etc.

Email Rockstars isn't really about technical implementation, it's about broader email marketing strategy, mindset and confidence. You don't need to be using complex automation in order to be making serious $ from your list.

I need to finish 327 things before I’ll have time for this, how long will it take?

You can start improving your email strategy as soon as today.  Each module is broken down into bite-sized chunks designed for you to be able to quickly take action.   Each lesson has a video and notes that are broken down into action steps, resources, and a written summary of the video.  

If you wanted to start with an overview of the strategy you could easily skim the notes from each lesson in just a few hours and then come back later to deep-dive into the videos.  

No matter how long it takes you, rest assured that you have lifetime access to the course.  

Do you have a refund policy?

I’m so confident that Email Rockstars isn't like every other email course out there, that if you take a proper look through the course and still don’t feel like email marketing can be painless and profitable, or you didn't learn anything new or useful for your business, let me know within 14 days of purchase and I'll refund you.

Please note this refund policy does not cover a change of mind. If you request a refund we will ask you for feedback on how the course didn't meet your expectations so we can improve our marketing messaging in future. Please see the full Terms and Conditions of Use for more info.

I just bought a course on Pinterest/Facebook/Instagram strategy, why should I get this one too?

It’s not a one or the other kind of thing.  A rock solid email strategy is the foundation of any good marketing plan and will only amplify those other strategies.  Think about it, when you bring in all those leads from other platforms where do you want them to go? Your email list of course!   Email Rockstars will ensure you have everything in place to nurture those warm leads and start making $$ right from the start.  

Is any support included?

You can leave comments underneath the lessons and either myself or a member of my team will reply to you there.

You also get access to my private client-only Facebook group, Team EBG's Party Pad. You can ask questions there too.

"I don't yet have an email list / I haven't emailed in 6 months / I have ____ type of business - is this a good fit for me?"

Unless you feel really good about your email marketing strategy and you're confident that your emails are consistently contributing to sales in your business, Email Rockstars is a good fit for you.

It's okay if you don't yet have a list or you're new to business (Email Rockstars will help you get started on the right foot!), but you do need to understand the basic concepts.

We will be reviewing the basics of email marketing, but if you are a complete beginner and you have no understanding of the main concepts involved in online business email marketing, you may find some of this goes over your head.

I'll be assuming you're familiar with the idea of offering some sort of 'freebie' (or lead magnet, opt-in, etc) in exchange for someone's email address. From there you'll send them emails (either automated or live) providing value and offering them what you have to sell.

A lot of Email Rockstars ⚡ is to do with mindset, confidence and decision making as it relates to email marketing, which is what I see missing from most other email marketing programs and courses.

If you have any specific questions about your suitability, please use the chat feature in the bottom right corner of this page. or email me at hello[at] I'm committed to you getting great, long term results from this course, so if I don't think it's going to be a good fit for any reason, please be assured that I will tell you!

Do you have a payment plan?

Yes - 3 monthly payments of $75.

You should be aware that when you make your purchase you are agreeing to pay the full purchase price. Where you opt to use a payment plan, that is not an option for part-payment but a way to make our products more accessible to you. Payment plans require payment in full. If you default on your payment plan, you will receive an automated email notifying you that your payment has failed. Our system will automatically attempt to take the payment again three more times over the next week. Should all those payments fail, we reserve the right to immediately revoke access to the product and you will be required to pay the outstanding balance of your payment plan in full to regain access.

I have another question.

Sure! Please email me at hello[at], or use the chat feature in the bottom right corner of this page.

When you become an Email Rockstar you'll:

Ensure subscribers are clear from the outset that you're a business and you have (paid) solutions to their problems.
Have a feel-good email marketing strategy that fits in seamlessly with the rest of your business.
Feel really excited to email your list as you're fully confident that you're going to be serving and making sales.
Send emails that your audience is really excited to read (and buy from!)

… AND, even more importantly, you’ll finally feel like a total Rockstar every time you send an email and watch the sales roll in! 😎

I fully believe this is possible for everyone, no matter how bad your email marketing avoidance procrastination has gotten!

The process of growing, nurturing and selling to your list should be effortless... second nature! 

Your email list and email strategy should be the lifeblood of your business, not an inconvenient afterthought.

It doesn’t have to feel hard, awkward and clunky. 

Are you ready to stop leaving money on the table every month, and instead confidently be making $$ from every email you send?

Put an end to email overwhelm and join me inside Email Rockstars today! 👇

"I would recommend working with Lizzy to anyone looking to figure out how to effortlessly introduce new subscribers to their work, their products and services, and how to organize it all so your business works even when you're not actually working. You made everything super simple.

Now I'm more excited to grow my list because I feel like there's a powerful engine on the back-end that will grow my influence, impact and income, and all I have to do is get people to sign up!"

Suzanne Heyn

"I now feel ready to really start doing email marketing! I can see how I will be able to easily build my email list easily, provide appropriate content to specific groups on my list, and keep my opt-in forms organized."

Alex Peterson

"Lizzy knows her shit."

Andrew Hellmich

"I am hugely grateful for the way you present things so clearly and concisely. I feel more confident and have greater clarity in the areas I need to focus on."

Jo Hodson

"Before working with Lizzy I felt terribly behind. I now feel GREAT! I am on my way to rockin' this online world!

I'd recommend working with Lizzy to any business owners looking to have a clear email marketing strategy."

Josey Stafford

"I feel confident, clear, organized and efficient.

I'd recommend working with you to experienced entrepreneurs who are serious about growing their businesses."

Melody Wilding

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