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Email Rockstars

Taking email marketing from hard, to profitable af.

You understand that email marketing is important, but my god, it’s so hard!

  • You’ve got multiple audiences… and you know you’re supposed to be ‘segmenting’... but in practice that sounds a whole lot like needing to write even more emails…
  • All the different terms are so confusing! Do you need a welcome sequence, or a sales funnel? But you feel like maybe sometimes they’re kinda the same thing? Are leads the same thing as subscribers? Or a special type of alien?! You know you need a ‘strategy’... but what does that mean in practice?
  • Your precious new subscribers get a short welcome sequence (if they’re lucky…), but then… er… now what?
  • Everything is a total mess on the back end of your email system… so much crap from years of failed ‘strategies’ and you just generally not knowing what you’re doing… your heart sinks every time you’ve got to login…
  • Maybe you should just switch to a cheaper email service provider? You’re paying so much, and you know you need a list, but… maybe a different system would be better, at least until you’ve got time to focus on this? It’s not like you’re using any of the more advanced features anyway...
  • And actually writing the damn emails… who has the time and energy for that?! Maybe you send a few emails for a few weeks, and then just kinda fall off the wagon, and before you know it, months have passed. Whoops.
  • How do you structure your emails so that you’re building desire for what you have to sell? Oh god, what if people think you’re salesy?!
  • Eventually you manage to send an email… and then barely anyone opens it?! Does this vicious cycle have no end?!
  • Ultimately you just don’t really feel confident that you have any idea what you're doing... (because, let's face it, you don't)

How do you make this shit easy?!
Can’t someone just give you a roadmap and tell you what to do step by step?

All you really want is more sales
(without having a mini panic attack every time you send an email).

Able to send emails without panic attacks? Consistently sending emails every week and thinking you're all good? Unless you’re consistently making sales that you can directly attribute to your emails, please also read on.


  • Having a feel-good email marketing strategy that seamlessly fits with all other parts of your business so they all support each other.
  • Feeling really excited to email your list as you're fully confident that you're going to be serving and making sales.
  • Being super clear on what matters and what doesn't matter so you're not wasting time on anything unnecessarily complicated that won't actually serve you.
  • Sending emails that your audience is really excited to read (and buy from!)


Email Rockstars

A no-nonsense self study course for online business owners who are done with finding email marketing hard, and who are ready to create a feel-good email marketing strategy that’s both easy and profitable.

Let's take you from nervous 'sorry, I don't mean to bother you' email sender, to email rockstar who smugly has an incredible, financially lucrative relationship with their ever growing list.

Ready to make $$ from every email you send?

I fully believe this is possible for everyone,
no matter how bad your email marketing avoidance procrastination has gotten!

The process of growing, nurturing and selling to your list should be effortless... second nature! But I know for so many online business owners it feel hard, awkward and clunky. It's always an extra thing on your to-do list.

Your email list and email strategy should be the lifeblood of your business, not an inconvenient afterthought.

A little note on my approach

I've carefully designed Email Rockstars to give you the tools and support to create (and actually implement) an email strategy that you feel really good about.

You won’t find any swipe copy or 5-step cookie-cutter systems here. Why? Because if you’re not yet comfortable and confident with email marketing, having some generic words just ain’t going to help. You’re still not going to email. We need to shift your energy and your mindset. This program is going to empower you to truly understand the energy and mechanics of email marketing so you can adapt and evolve as your business and the landscape you’re operating in changes.

I want to teach you to make really good decisions in your business so that you're always working in alignment and get into a really good flow/groove. That's where the magic is.

Yes, there's a whole wealth of information in this program about all the different options for email marketing, but each step of the way I'm going to be showing you how to work through the decisions required to pick the right approach for you.

You will not only be learning the whats and hows, but also the whys as they relate to your unique business. I believe it's this approach that will make the content in Email Rockstars continually valuable long after the program ends. The ability to make good decisions in/for your business is a lifelong skill.

I've had over 100 online business owners go through ConvertKit Rockstars. I've always billed it as a structured course to develop your email marketing strategy and implement in ConvertKit.

But I've come to realise that it's not enough.

Time and time again I'd hear that my ConvertKit Rockstars hadn't emailed their list in over 6 months... or they were still emailing to all their subscribers without any segmenting... or they were scared to come across as salesy and would hide a link to their current launch in the depths of just one email.

It's like... they understood the mechanics of email marketing, but there's still a disconnect somewhere.

Email marketing just still felt 'hard'.

Maybe you can relate?

I used to really struggle with email. It used to feel so horribly uncomfortable.

In mid-2016 I was done. I threw out the rule book.
I decided I was going to figure out doing this my way.

The results? I can directly attribute $10,000s of sales to my emails.

No, I'm not consistent. No, I don't have fancy funnels. No, I don't really plan them out in advance.

Why does email marketing work for me? Everything is in alignment - my energy, my strategy, my unique quirks, my audience - everything.

But it's not just me.

I've helped 100s of clients, from just starting out through to multi-6 figure launches, fully step into an aligned email marketing strategy.

Email marketing can (and should!) be painless and profitable.

When it really clicks into place, and you really get into your flow, it's actually kinda fun!

Making $$ helping people... that's what this is all about!

Over 3 modules we're going to look in-depth at the 3 pillars of email marketing:

Module 1: Grow

Everything list building. It doesn't have to be an ordeal. There are dozens of simple ways to weave this into everything else you do in your business.

Module 2: Nurture

Really hone your email style/voice and strategy so you continually nurture your subscribers into raving fans desperate for you to...

  • Mindset Shifts
  • Anatomy of an Email
  • Nurture Options
  • Welcome Sequence Blueprint

Module 3: Sell

This (should be) at the core of your email marketing strategy. No more wimping out on making your subscribers an offer to work with you. This is partly mindset, partly confidence and partly understanding what your options are when it comes to monetising your list. We're going to cover it all. You will be chomping at the bit to be selling to your list by the end of this module!

  • Confidently Selling
  • Subtle Selling
  • Evergreen Funnels
  • Affiliate Marketing
  • Existing Clients & Customers

What's Included:

  • Immediate access to all 3 modules where we'll cover everything you need to know about growing, nurturing and monetising your list.
  • Pre-Work that will give you the perfect opportunity to get super clear on the bigger picture of your business.
  • 2 Q&A recordings where I went more in-depth about the specifics of applying the trainings to specific businesses.
  • An invite to my private client-only Facebook group, Team EBG's Party Pad. I can answer any Qs you have in here, as well as there being monthly Facebook Live Office Hours.

Bonus! Emails for Launching (Value: $97)

A live training with everything you need to know about using emails to maximise your live launch success. What emails to send, when to send them and who to!

Early Bird Bonuses

If you sign up for Email Rockstars before midnight Pacific on Friday, 15th February,
you'll also get immediate access to:

The Tripwire Training
(value: $29)

The Fast Guide to Launching
(value: $97)

Why do you want these bonuses?! 
Because both of them teach you step-by-step how to start making extra money in your business pretty much straight away! You can get your tripwire set up in a couple of hours. You can fast launch in an afternoon. Both fully compliment everything I'm going to be teaching you in Email Rockstars in terms of keeping things simple and moving faster.

Ready to become an Email Rockstar?!

Doors close at 10pm UK / 5pm Eastern on Friday, 22nd February.


As soon as you sign up you'll receive a confirmation email.

Pre-Work releases Monday, 25th February. Facebook group opens Tuesday, 5th March.

Got Questions?

Is this just for ConvertKit users? +

Definitely not! Whilst it's no secret that I love me some ConvertKit, this program is suitable for users of all email service providers e.g. MailChimp, ActiveCampaign, MailerLite, AWeber, etc.

Email Rockstars isn't really about technical implementation, it's about broader email marketing strategy, mindset and confidence. You don't need to be using complex automation in order to be making serious $ from your list.

If you do use ConvertKit though, I strongly encourage you to consider the discounted Email Rockstars & ConvertKit Rockstars bundle.

How much time is this going to take? +

Each module is approximately 90 mins (broken up into 5-6 lessons). The time taken is very much in the implementing, but Email Rockstars is about simple email marketing, so there's nothing specific or complex to set up. This is about fitting email marketing to fit into your business easily. You also have have lifetime access to the course so you can work through at your own pace.

To flip this question around though - how much time are you wasting by not totally knowing what you’re doing with email marketing and stressing yourself out every time you go to send an email? This program is an investment of your time, but it’s going to be oh so worth it!

What level is this program? Who is it aimed at? +

If you feel really good about your email marketing strategy and you're confident that your emails are consistently contributing to sales in your business, Email Rockstars isn't going to be a good fit for you.

If you resonated with any of the bullet points at the top of this page - it is a good fit.

This is not an 'Email Marketing for Dummies' program (mostly because I know you're not a dummy!). We will be reviewing the basics of email marketing, but if you are a complete beginner and you have no understanding of the main concepts involved in online business email marketing, you may find some of this goes over your head.

I'll be assuming you're familiar with the idea of offering some sort of 'freebie' (or lead magnet, opt-in, etc) in exchange for someone's email address. From there you'll send them emails (either automated or live) providing value and offering them what you have to sell.

It's okay if you don't yet have a list or you're new to business (Email Rockstars will help you get started on the right foot!), but you do need to understand the basic concepts.

A lot of Email Rockstars is to do with mindset, confidence and decision making as it relates to email marketing, which is what I see missing from most other email marketing programs and courses.

Do you have a refund policy? +

Yep! If you go through the content in Email Rockstars and don't feel feel it was helpful or that you've learnt anything new, you can request a full refund within 2 weeks of purchase.

I'm still not sure if Email Rockstars is a good fit for me... +

If you have any specific questions about your suitability, please use the chat feature in the bottom right corner of this page. or email me at hello[at] I'm committed to you getting great, long term results from this course, so if I don't think it's going to be a good fit for any reason, please be assured that I will tell you!

I have another question +

Sure! Please email me at hello[at], or use the chat feature in the bottom right corner of this page.

Suzanne Heyn

I would recommend working with Lizzy to anyone looking to figure out how to effortlessly introduce new subscribers to their work, their products and services, and how to organize it all so your business works even when you're not actually working. You made everything super simple.

Now I'm more excited to grow my list because I feel like there's a powerful engine on the back-end that will grow my influence, impact and income, and all I have to do is get people to sign up!

Suzanne Heyn
Jo Hodson

I am hugely grateful for the way you present things so clearly and concisely. I feel more confident and have greater clarity in the areas I need to focus on.

Jo Hodson, Including Cake
Andrew Hellmich

Lizzy knows her shit.

Andrew Hellmich, Photographer, PhotobizX
Josey Stafford

Before working with Lizzy I felt terribly behind. I now feel GREAT! I am on my way to rockin' this online world!

I'd recommend working with Lizzy to any business owners looking to have a clear email marketing strategy.

Josey Stafford, Sixpence Events
Alex Peterson

I now feel ready to really start doing email marketing! I can see how I will be able to easily build my email list easily, provide appropriate content to specific groups on my list, and keep my opt-in forms organized.

Alex Peterson, Idalia Photography
Melody Wilding

I feel confident, clear, organized and efficient.

I'd recommend working with you to experienced entrepreneurs who are serious about growing their businesses.

Melody Wilding, Melody Wilding
Ready to finally become an Email Rockstar?

Sales page by me in OptimizePress.