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A few years ago I was planning out my affiliate bonus for an upcoming launch. 

I had a range of different courses and trainings that I could offer, and I just couldn't decide which would work best. 

The best bonus for one person might not be the best bonus for someone else.

So I decided to experimentally offer 'Credit' towards anything I offered/sold in the next 6 months. 

Basically a Choose-Your-Own Bonus. 

And it was a huuuuge hit! 

People loved it!

Then I had the idea to trial offering 'Lizzy Credit' as a standalone thing that people could buy during Black Friday/Cyber Monday 2019. 

Again, it was a hit!

I realised I was onto something here... and I started including 'Lizzy Credit' in all sorts of places:

💸 Affiliate bonus packages

💸 Order bumps

💸 Prizes for my own affiliates

💸 Flash sales

💸 Alternative to pro-rata refunds

The uses of 'Lizzy Credit' seem to be endless!

What happens when one of my experiments is a success?

#1. People start asking me how I do it. 

#2. I teach it. 

I've already been teaching how to incorporate 'Credit' into your business to my clients in The Profitable Playground,

but now it's time to share the magic with the masses!

Keep pulling people back into your world. We all pay more attention to shops we have gift vouchers for!

Offer Credit for a quick cash injection.

Get 'em in your client/student-only group!

Offer a discount without discounting your offers.

Overdeliver by actually reminding/encouraging them to spend their Credit.

Encourage your superfans to 'collect' all your offers - they'll soon be begging you for more so that they can spend their Credit!

Use it to offer people 'free'/discounted 1:1 sessions with you. They're likely to then join your 1:1/group program.


An action-oriented mini course to start offering 'Credit' in your business.

Immediate access to the full course - bite-sized video lessons with detailed written notes.
Exclusive access to my exact Lizzy Credit sales copy and emails - ready for you to swipe and make your own!
Templates and tech tutorial videos showing you how to stay organised
Lifetime access to the course and any updates
The option to download the lessons to your fave podcast app and listen on the go.
Exclusive invite to Team EBG's Party Pad - my private student Facebook group where I hold twice monthly office hours to cover all your Qs.

"It's a short but complete training teaching you how to implement gift certificates in your business. It covers everything you'll need to decide what to offer, when, to who and why + also how to handle the credit for each customer. After the training I bet you'll be inspired to try it as soon as possible!

- Claudia

"It's so damn good! This is the first course I've purchased from Elizabeth and it won't be the last!"

- Lakshmia


(yes, really!)

Hi! I'm Lizzy!

I'm an online business strategist / course creator / email marketing nerd / tech geek / affiliate marketing lover / multi-offer enthusiast / mindset magician / could-keep-going-but-you-get-the-gist. 

I love to experiment and play in my business. All my biggest successes have come from trying out slightly 'out there' ideas, usually given to me by the 'Shower Gods' 🚿, including Day of Voxer, my client/student-only group, my Everything page and... yes, Lizzy Credit!

Questions you might have

I only sell one thing, is this going to work for me?

It depends. Do you plan to sell more things? Do you want to incentivise people to buy that thing again and again? If so, Credit could definitely work for you!

Does this only work for courses/digital products/services/etc? 

I sell a range of courses, digital products, group programs and 1:1 coaching, along with a big chunk of affiliate marketing. It works really well for all of those. If you're not sure if it'll work for you - drop me a message in my chat box to tell me a little more about what you offer/sell. 

Isn't this like... a gift certificate/voucher? That's weird.

It's exactly like that, and your super-fans are going to love it!

I'm worried that this is going to be a nightmare to coordinate/stay on top of?!

I'm going to give you all my swipes and templates which you can just plug straight into your task/project management system. It does take a tiny bit of work, but once it's set up it's a well oiled system and the rewards are well worth it!

What if I don't learn anything new?

I won’t punish you for being awesome! If you feel like you didn’t learn anything new or useful for your business, let me know within 7 days of receiving access and I’ll happily refund you.

I've got another question.

Send me a message using the chat box at the right bottom corner of this page, and let’s chat!

Sales page design by me (Elizabeth Goddard) on OptimizePress.

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