Wasn’t ConvertKit meant to be the answer to your troubles,
not the beginning of them?

You excitedly signed up to ConvertKit.

You got your account, and set up a few things... but you’re not entirely sure what you’re doing, which is hella frustrating when it’s supposed to make your life easier.

You’re paying a monthly fee (aka wasting money) for something you’re hardly using…

You’ve tried looking for some advice on how all these tags, forms, sequences, automation rules, broadcasts, etc fit together.

Maybe you’ve:

  • read some help articles on their website
  • watched a few tutorial videos
  • tried searching in the official facebook group

(Which all takes time you’d rather spend elsewhere)

But… it’s always too complicated, not relevant, or is just missing the magic ingredient: the context of your business. You have no idea how to make all the fancy features apply to YOU.

You’ve heard from the pros that ConvertKit is awesome for “strategic  marketing blah blah blah”, but this tech stuff gives you a headache and you’re ready to throw in the towel and figure out a way to run your online business without email marketing. You’re way too smart to actually do that, but it sounds like a better option than trying to figure this all out right now.

I’m Lizzy, and since being invited to become one of the first 4 ConvertKit Certified Experts, I’ve helped dozens of small business owners like you finally:

  • create a strategy so their subscribers fall in love with them and make that all important jump from free to paid
  • stop wasting time and start making the most out of ConvertKit's features
  • get back to focusing on the all-important money-making activities in their business.

Originally I just helped people with the tech in ConvertKit, but I quickly found that wasn’t enough.

People don’t know what they don’t know!

It was a lightbulb moment for me.

The ability to implement without having an actual strategy is useless.

So I created ConvertKit Rockstars so you can learn the precise strategy (and tech) behind what makes ConvertKit so powerful - the strategy that will exponentially increase your email list, your growth, and your bottom line.

How much of this sounds familiar?

  • You’re relatively new to email marketing, but you know you need to be growing your list
  • You’re not sure why you need or want to use certain features - and how they apply to your specific business
  • You know there’s so much more you could be doing in ConvertKit
  • You’d rather spend time elsewhere in your business, not figuring this shit out - tech stuff can be so laborious!
  • You’re afraid to play around with ConvertKit for fear of emailing your list random gibberish
  • You find the official ConvertKit Facebook group and Slack community overwhelming and desperately need someone just to teach you the RIGHT way to do this

If you don’t get a handle on ConvertKit, you’re either going to have to spend $s outsourcing to someone or switch (back) to a system that you know deep down isn’t going to support your business to grow.

Plus, in the meantime you’re missing leads, missing sales, and potentially sending valuable subscribers into the abyss with incorrect tagging or segmenting.

ConvertKit Strategy is knowing you’re sending the right thing, to the right people, at the right time, automatically. No more annoying your subscribers with too many emails or things they don’t care about and shouldn’t be receiving. #annoying #unsubscribe

ConvertKit Tech is knowing how the different buttons work and how to use them correctly to implement your ConvertKit Strategy.

ConvertKit Strategy + ConvertKit Tech

= ConvertKit Rockstars

Once you’re a ConvertKit Rockstar:

  • You’re 100% clear on exactly how to use ConvertKit strategically for YOUR business
  • You’ll be confident setting everything up in ConvertKit yourself (no more paying someone else to do it!)
  • Tech will feel fun and exciting, not scary and overwhelming
  • You’ll gain back hours of your precious time so you can focus on what you love again
  • You’ll trust yourself to do new things in ConvertKit
  • Before working with Lizzy I felt optimistic about the possibilities of ConvertKit, but confused and overwhelmed about where to start. Lizzy knows her stuff! She is warm, fun, friendly, helpful and efficient. She is on top of everything I needed to know to get set up with ConverKit. Working with Lizzy has saved me countless hours - probably days - of spinning my wheels and getting stressed and wondering if I was doing it right anyway!? Lizzy explains things better than the ConvertKit website!
    Name Julie & Marc Bennett RV Love

Here’s what we’ll do together in ConvertKit Rockstars:

Week 1: Business Goals/Overview

Create an email marketing plan for your business that works.

Set up email marketing campaigns that allow you to scale and grow.

Strategise for the future so you always know exactly where you’re headed.

Week 2: Subscriber Organisation

Find out information about your subscribers so you can make smart business decisions in the future.

Learn how and when to tag and segment your list so your subscribers always feel like you know exactly what they need...

Week 3 + 4: Funnels and Flow

Create all of your forms, sequences, funnels, and automations, so your subscribers flow through your account automatically, as you’re strategically guiding them to exactly what you want them to do or see next.

By the end of Week 4 you’ll have implemented your rockstar ConvertKit setup and you’ll be starting to watch your subscribers beautifully flow through your account (and towards becoming a buyer or client!).

Week 5: Scaling and Launching

Learn how to incorporate new opt-ins, funnels, programs, courses, etc. into your setup as you expand.

Develop a clear plan for keeping your account tidy so you’re not wasting time scrolling through redundant forms, tags, sequences and automations that are probably going to take your subscribers to dead ends.

Learn how to use ConvertKit to do live launches of new products and services.

Here’s how ConvertKit Rockstars works:

  • Pre-work questionnaire so you can get super clear on your goals for the program. I will be reviewing all these so I can start to think about your best ConvertKit strategy before we even start!
  • Weekly live teaching calls (5 in total) where you’ll be falling in love with how easy ConvertKit is, as well as understanding the whats, whys, and hows. All live calls will be recorded.
  • Weekly homework where you’ll be mapping out and implementing what you’re learning for your business, right there in your ConvertKit account.
  • Weekly Q&A Facebook Lives where I’ll answer all your questions that come up as you implement your new strategies in your ConvertKit account
  • 30 min individual (yep, 1:1!) call with me during the main implementation modules so we can make sure your proposed ‘Funnels & Flow’ of subscribers is the most effective setup for you.
  • Private Facebook Group where you can connect with me and your fellow ConvertKit Rockstars to share ideas and cheer each other on to ConvertKit success.
  • 3 months in ConvertKit Club so you can access my extensive library of ConvertKit trainings and continue to get ongoing support if necessary after you’ve got your rockstar ConvertKit setup in place (sometimes these things need a little bit of tweaking and I’ll still be there to hold your hand!)
  • Bonus Resources:

- How to migrate to ConvertKit from another system
(if you’re moving to ConvertKit as you do the program, this is for you)

- How to switch from a mess in ConvertKit to your shiny new rockstar setup
(if you’ve got a bit of a mess in ConvertKit right now!)

- 3 simple funnel examples
(if your subscribers are signing up and never hear from you again)

All 15 spots of the June beta round sold out! 😮

Join the wait list to be the first to know when I open enrolment for round 2!

  • I would recommend working with Lizzy to anyone using or interested in ConvertKit - either wanting help setting it up or mastering the more advanced parts of it. I think I can say it's unlikely there's a question she can't answer! I learned things I didn't even know I could know! I wish I'd come to her right at the start because she knows the ins and outs of everything ConvertKit and explains things so well. Even the techy stuff that I'm not too sure about I felt like I had a grasp on after working with Lizzy.
    Name Claire Cameron Claire K Creations


I’m not very tech savvy, can I do ConvertKit Rockstars? +

As long as you’re committed to getting to grips with ConvertKit, and aren’t just going to give up at the first hurdle in a huff, then yes, you’ll be able to do ConvertKit Rockstars. ConvertKit is the easiest subscriber-centric email marketing system there is, but it’s a little different to ones you might have experienced before. As a result, it can take a little while for it to ‘click’. But it always does click. I’m a super patient teacher, and as long as you’re prepared to put in the work to understand this stuff, you will be able to do the tech stuff. (And you’ll feel like a total Rockstar when it works!). I can come up with endless metaphors for things, so I’m always happy to explain in a different way if you don’t understand the first time.

How much time is this going to take? +

If you’re able to set aside 90 mins each week for the live training call/Facebook Live Q&A, plus around 3 hours for the homework (and implementation), that should be enough to have your shiny rockstar setup within 5 weeks. To flip this question though - how much time are you wasting by not totally knowing what you’re doing in ConvertKit and always figuring out how to set things up on the fly? This program is an investment of your time, but it’s going to be oh so worth it!

Why you? +

I was personally invited by ConvertKit to become one of the first 4 ConvertKit Certified Experts. I was the very first person to set up a ConvertKit services page. I was asked to become one of 2 ambassador/admins in the official ConvertKit facebook group. I spend all day, every day in and out of ConvertKit accounts, answering questions on facebook, working 1:1 with people (training, strategy and implementation). I’m totally pushing the boundary of what’s possible in ConvertKit. “What would you like to happen in an ideal world?” is my favourite question. There are other ConvertKit Certified Experts, yes, but for most of them ConvertKit is only one part of their business. For me, it’s my whole entire business.

How is this different to working with you 1:1? +

For starters, the price point. If I were to work with you on everything in this program 1:1, you’d be looking at $1000+. I also tend to work with people 1:1 on specific projects/issue. ConvertKit Rockstars is the complete package. It’s everything I know about ConvertKit in a structured and systematic format, so you complete the program with total clarity and confidence that your ConvertKit is set up right to fully support your business and allow you to concentrate on more important things (making money, enjoying your time, etc!).

You’ll also learn exactly how to use ConvertKit, so as you grow, you can make any and all changes yourself without having to hire someone else every single time.

In addition, you’ll be learning and implementing with other ConvertKit Rockstars from a diverse range of industries and business models whose questions and issues could take things off in a new direction you’d never even considered before.

How is this different to ConvertKit Club? +

Great question. The trainings in ConvertKit Club are mostly pretty technical, and not very theoretical or strategic. To make ConvertKit really work for you, you need to not only be able to implement technically, but you also need a solid strategy that is specific to YOUR business. That’s what ConvertKit Rockstars is all about. As you go through ConvertKit Rockstars you’re going to develop your own personal email marketing strategy, and have the immediate support to implement. You could be in ConvertKit Club for years, but that doesn’t mean you’re actually going to follow the trainings or set things up in an optimum way to support your business. Just imagine how good it’ll feel to be a ConvertKit Rockstar in just five weeks’ time!

I’ve been using ConvertKit for a while and have a ton of things set up, but it’s a bit of a mess, will ConvertKit Rockstars work for me? +

Oh yeah! Nothing makes me happier than helping people untangle messy ConvertKit setups and get it all shiny and organised so it’s working for them effectively. There’s a bonus training that gets released in Week 4 specifically for people who are moving from a messy setup to their ConvertKit Rockstar setup.

I’ve only got a very small list and my ConvertKit setup is super straightforward, is ConvertKit Rockstars for me? +

Firstly, please don’t have small list shame. The fact that you’re using ConvertKit tells me all I need to know about your commitment to email marketing. If you’re planning to grow your list and maximise turning those subscribers into buyers/clients, then ConvertKit Rockstars will definitely help you. Just because you can set up fancy things in ConvertKit doesn’t always mean you need to use every single feature right now. But knowing your options and making an informed decision for where your business is right now, and where you want it to be in the future, is the most powerful position to be in - which is what ConvertKit Rockstars will do for you.

I’m not yet using ConvertKit, can I do ConvertKit Rockstars? +

Absolutely! If you’re planning to move to ConvertKit from somewhere else, or you’re starting your list from scratch, and you want to hit the ground running - ConvertKit Rockstars is for you. There’s a bonus training that gets released in Week 4 specifically for people who are migrating from somewhere else. If you’re not sure if ConvertKit is a good fit for your business, I totally recommend you take my little quiz here.

I don’t understand ConvertKit at all. I’m thinking of moving to another system, is ConvertKit Rockstars for me? +

My ConvertKit teaching and approach has caused some people to fall in love with ConvertKit and brought them back from the brink of leaving! In terms of complexity, the alternative systems are much, much worse! If you’re thinking of leaving ConvertKit because you don’t understand it, ConvertKit Rockstars is a great choice for you.

I don’t yet have a business, is ConvertKit Rockstars for me? +

Probably not. If you’re just moving your offline business online for the first time, I’d recommend you focus on that (website, social media, etc) initially, and then when that’s all in place it’d be a great time to look at email marketing. Building your list is important, yes, but having solid business foundations is the priority for a new business.

I’m changing direction in my business or starting a new thing, is ConvertKit Rockstars for me? +

It depends. I wouldn’t recommend doing ConvertKit Rockstars alongside foundational tasks such as getting your website up and running, finding your first clients, etc. If those are in place, then you’re ready for ConvertKit Rockstars. If they’re not, then come back when they are 🙂

I’m pretty good at ConvertKit - I understand most of the features and I feel really confident with my setup, is ConvertKit Rockstars for me? +

It depends. If you want to solidify/improve the role of ConvertKit in your business, and the idea of a structured 5 week program to review everything from basics and general theory through to full implementation, supported by a ConvertKit Certified Expert (who is pushing the limits of what’s possible with ConvertKit) appeals to you, then yes, we’d love to have you! If you want to jump straight to the advanced strategies and features, I’d recommend you take a look at my 1:1 services.

I run a [insert business type here] business! Is ConvertKit Rockstars for me? +

I’ve worked with dozens and dozens of business owners in a wider variety of industries and business models than I ever imagined for an email system that markets itself exclusively to bloggers. I’m the best person to help you with your ConvertKit setup, no matter what your business. I know this because it’s what I do day in, day out. I’ve worked with service providers, information product creators, people who sell physical products, coaches, network marketing people, authors, dance school owners, people who run in-person events, teachers, RV lifestyle experts, and yes, bloggers. If you’re worried that your business is too ‘different’, please shoot me an email at hello@elizabethgoddard.co.uk and we can chat about it. I bet you I have some innovative ideas about how you can use ConvertKit in your business. I always do 😉

Can my business partner/VA/OBM do the program with me? +

Great question! Please email me at hello@elizabethgoddard.co.uk and we can discuss your circumstances.

Are you going to help me write my emails? +

I’m afraid copywriting is not my forte. Whilst there will be recommendations on what to put in some of the emails you’re going to want to set up, I won’t be helping you with the actual words. I’m more of a ‘done is better than perfect’ kind of girl, so we’ll set things up during the program, and you always have the option to improve those emails later with the help of a copywriter. Even if a copywriter suggests a different structure of emails/funnel, you’ll have the knowledge and understanding of how to make those changes in the context of your rockstar ConvertKit setup.

Are you going to help me figure out my ‘sales funnel’ - I need one of those, right? +

Ack, ‘funnels’ is such a buzzword. All funnels do is take someone from not knowing about you, to knowing about you, to giving you their email address, to buying from you, to continue to buy from you. ‘Funnels + Flow’ is a module in ConvertKit Rockstars (the biggest module in fact), but it’s all about taking your subscribers on a sensible journey when they arrive in your account for the first time. There will definitely be funnel discussion because that’s going to be critical for your rockstar ConvertKit setup, and if you don’t know where to begin, there’s a bonus with an overview of a few standard funnel setups. (I’m pretty good at online business strategy, and you will have access to my brain for five weeks, so it’s a great opportunity to get my thoughts/suggestions!)

Are you going to help me figure out what my freebie opt-in should be? +

Nope. I don’t even believe you always need one. The perfect freebie opt-in isn’t going to make or break your business. Delivering value and transformation in people’s lives is. If you’ve already got a freebie opt-in, or you’re planning to create one, we’ll absolutely be incorporating that into your rockstar ConvertKit setup, but it’s not a specific outcome of this program.

Is this a list building group program? +

Not really. We’re primarily focused on what happens to subscribers when they arrive into your ConvertKit account, not necessarily how they get to your ConvertKit account. We'll cover some list building strategies, if needed, but that’s not the focus of this program. If you need list building, I can recommend some to you in the program.

  • Before working with Lizzy I knew that I wasn't optimising ConvertKit’s potential (for the money I was paying each month) and still found it all quite confusing. But now I’m more confident, with greater clarity in the areas I need to focus on. I’m hugely grateful for the way she presented things so clearly and concisely, and covered all the bases.
    Name Jo Hodson Including Cake
  • Lizzy is a ConvertKit genius! I’ve been using ConvertKit for several months, and had set everything up myself, which was not necessarily a good thing. I wasn’t very happy with the forms I had created, and Lizzy was able to show me how to integrate simple and beautiful forms into my landing pages, making everything both seamless and pretty. She’s super knowledgeable, as well as being a clear communicator with a speedy response time. I highly recommend Lizzy for all your ConvertKit and other online tech needs. She’s fabulous.
    Name Holly Worton Business Mindset Alchemist
  • Elizabeth is a wizard. I got more accomplished with her in one hour than I would have in an entire day on my own. She showed me new features inside ConvertKit that I never even knew were there. Best of all, she got my funnels up and running and my account fully optimized. She’s patient, wonderfully clear and concise in her directives, and knows her stuff, inside and out. If you are lucky enough to get a chance to work with Elizabeth, don’t hesitate. I for sure will be booking another session soon!
    Name Jen Lehner Jen Lehner Media, LLC
  • If you need to know anything about ConvertKit, Lizzy is your woman. She is a font of knowledge and is always ready and willing to help. I hired Lizzy to migrate my email from Mailchimp to ConvertKit and she made the whole thing easy and seamless. She’s always happy to answer any questions and is a true pro when it comes to ConvertKit. Thanks Lizzy!
    Name Dina Behrman Fame Business Coach
  • I had gone through the ConvertKit training material and tinkered around with the system for a week but I was overwhelmed and unsure if I set everything up correctly. So I hired Lizzy to verify what I had done, fix my errors and show me some additional tips and tricks. I had set up the automation rules incorrectly and she helped me set them up correctly. We went through each setting to assure that the email funnel was set up perfectly. I didn’t see ConvertKit’s true potential until she showed me what’s really under the hood of this great tool. I finally feel confident having set up my email structure correctly this time so that I can focus on what I do best. Thank you!
    Name Cha~zay, Ph.D., C.H. Core Freedom
  • Calm, open, quick and really friendly. Lizzy helped me big time with a ConvertKit issue I had and got me sorted within minutes. ConvertKit Certified and quick to share her knowledge. She knows what she is doing. Patient and tolerant.
    Lizzy cut through my issue in seconds, checked it out and gave me more information than I anticipated without asking. Would highly recommend.
    Name Heather Love
  • I reached out to Lizzy for help with putting together a complex behind-the-scenes automated system for my business, beyond just a single sales funnel. I wanted to be able to segment my list and send customized messaging to different groups, based on their skill level and which classes they’ve already taken with me. I knew it was possible with ConvertKit – that’s why I switched – but beyond the technical aspects I didn’t know how to set it up logistically for maximum impact. Before our chat, it seemed like a jumbled mess and a spider web of possibilities all tangled up in my mind. After a single strategy session with Lizzy, I feel clear about what I need to do and confident enough to move forward after many months of feeling stuck in the mud. I only wish I’d found her sooner!
    Name Jessica Barst JewelryTutorialHQ.com