
Wasn’t ConvertKit meant to be the answer to your troubles,
not the beginning of them?
You excitedly signed up to ConvertKit.
You got your account, and set up a few things... but you’re not entirely sure what you’re doing, which is hella frustrating when it’s supposed to make your life easier.
You’re paying a monthly fee (aka wasting money) for something you’re hardly using…
You’ve tried looking for some advice on how all these tags, forms, sequences, automation rules, broadcasts, etc fit together.
Maybe you’ve:
- read some help articles on their website
- watched a few tutorial videos
- tried searching in the official facebook group
(Which all takes time you’d rather spend elsewhere)
But… it’s always too complicated, not relevant, or is just missing the magic ingredient: the context of your business. You have no idea how to make all the fancy features apply to YOU.
You’ve heard from the pros that ConvertKit is awesome for “strategic marketing blah blah blah”, but this tech stuff gives you a headache and you’re ready to throw in the towel and figure out a way to run your online business without email marketing. You’re way too smart to actually do that, but it sounds like a better option than trying to figure this all out right now.
I’m Lizzy, and since being invited to become one of the first 4 ConvertKit Certified Experts in 2016, I’ve helped hundreds of small business owners like you finally:
- create a strategy so their subscribers fall in love with them and make that all important jump from free to paid
- stop wasting time and start making the most out of ConvertKit's features
- get back to focusing on the all-important money-making activities in their business.

Originally I just helped people with the tech in ConvertKit, but I quickly found that wasn’t enough.
People don’t know what they don’t know!
It was a lightbulb moment for me.
The ability to implement without having an actual strategy is useless.
So I created ConvertKit Rockstars so you can learn the precise strategy (and tech) behind what makes ConvertKit so powerful - the strategy that will exponentially increase your email list, your growth, and your bottom line.
How much of this sounds familiar?
- You’re relatively new to email marketing, but you know you need to be growing your list
- You’re not sure why you need or want to use certain features - and how they apply to your specific business
- You know there’s so much more you could be doing in ConvertKit
- You’d rather spend time elsewhere in your business, not figuring this shit out - tech stuff can be so laborious!
- You’re afraid to play around with ConvertKit for fear of emailing your list random gibberish
- You find the official ConvertKit Facebook group and Slack community overwhelming and desperately need someone just to teach you the RIGHT way to do this
If you don’t get a handle on ConvertKit, you’re either going to have to spend $s outsourcing to someone or switch (back) to a system that you know deep down isn’t going to support your business to grow.
Plus, in the meantime you’re missing leads, missing sales, and potentially sending valuable subscribers into the abyss with incorrect tagging or segmenting.
ConvertKit Strategy is knowing you’re sending the right thing, to the right people, at the right time, automatically. No more annoying your subscribers with too many emails or things they don’t care about and shouldn’t be receiving. #annoying #unsubscribe
ConvertKit Tech is knowing how the different buttons work and how to use them correctly to implement your ConvertKit Strategy.
ConvertKit Strategy + ConvertKit Tech
= ConvertKit Rockstars
Once you’re a ConvertKit Rockstar:
- You’re 100% clear on exactly how to use ConvertKit strategically for YOUR business
- You’ll be confident setting everything up in ConvertKit yourself (no more paying someone else to do it!)
- Tech will feel fun and exciting, not scary and overwhelming
- You’ll gain back hours of your precious time so you can focus on what you love again
- You’ll trust yourself to do new things in ConvertKit
Here's what's inside ConvertKit Rockstars DIY:

Module 1: Business Goals/Overview
Create an email marketing plan for your business that works.
Set up email marketing campaigns that allow you to scale and grow.
Strategise for the future so you always know exactly where you’re headed.

Module 2: Subscriber Organisation
Find out information about your subscribers so you can make smart business decisions in the future.
Learn how and when to tag and segment your list so your subscribers always feel like you know exactly what they need...

Module 3: The Building Blocks of ConvertKit
In this module I go in depth into all the settings and features you need to know (aka, not the ones you don't need!) about tags, segments, forms, landing pages and sequences.

Module 4: Funnels and Flow
Building on your homework so far, this module we go into detail about how to map out your funnel(s) so you’re strategically guiding subscribers to exactly what you want them to do or see next.
After your funnel is mapped out on paper, we go into automation (both rules and the visual automation builder) to create all of your forms, sequences and funnels, so your subscribers flow through your account automatically.
By the end of Module 4 you’ll have implemented your rockstar ConvertKit setup and you’ll be starting to watch your subscribers beautifully flow through your account (and towards becoming a buyer or client!).

Module 5: Keeping Things Tidy and Cleaning Your List
Learn how to incorporate new opt-ins, funnels, programs, courses, etc. into your setup as you expand.
Develop a clear plan for keeping your account tidy so you’re not wasting time scrolling through redundant forms, tags, sequences and automations that are probably going to take your subscribers to dead ends.
Learn how to use ConvertKit to do live launches of new products and services.

Module 6: Broadcasts
Broadcasts (one off emails to your list or a segment of your list) have some seriously nifty, but seriously underused features. In this module you're going to become a broadcasts ninja.

Module 7: Launching
Learn how to use ConvertKit effectively to do live launches of new products and services, including nifty tricks and how to send more emails without getting a ton of unsubscribes!
Here’s how ConvertKit Rockstars DIY works:
- Immediate access to the 7 modules so you can get started on creating and implementing your Rockstar setup straight away.
- 6 months in ConvertKit Club (value: $120) so you can access my extensive library of ConvertKit trainings and as well get access to me in the private Facebook group to ask all your questions.
- Bonus Resources:
- How to migrate to ConvertKit from another system
(if you’re moving to ConvertKit as you do the program, this is for you)
- How to switch from a mess in ConvertKit to your shiny new rockstar setup
(if you’ve got a bit of a mess in ConvertKit right now!)
- 11 simple funnel examples
(if your subscribers are signing up and never hear from you again)
- Newsletter Sequences
(should you be using a newsletter sequence instead of broadcasts?)
- Single vs. Double Opt-in and How to Stop Your Emails Going to Spam
(get my balanced advice and recommendations for making sure your emails reach your subscribers every time)
June 2019 Update: ConvertKit Rockstars was first run as a live group program in 2017. It was then turned into a self-study course in November 2017. I will be honest with you, some of the technical tranings are a little out-of-date (oh the perils of creating a course about a regularly updated tech tool!). However, the theory and overall gist is still solid, plus with 6 months in ConvertKit Club you get access to dozens of more recent trainings and my support in the private Facebook group. (Ask any ConvertKit Rockstar student... my support is where the magic is to untangle your ideas and streamline your setup!).
ConvertKit Rockstars will be getting a complete overhaul at some point in 2019. I'm going to re-record all the trainings and make other improvements to help you become a confident ConvertKit Rockstar more quickly. If you buy ConvertKit Rockstars now you'll get access to the updated version when that's released.
ConvertKit Rockstars doors are currently closed whilst I rejiggle things.
Please do sign up to the wait list below to be updated when doors reopen.
In the meantime, you will also receive my sporadic, super valuable newsletter type emails about all things ConvertKit and online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.
FAQs
As long as you’re committed to getting to grips with ConvertKit, and aren’t just going to give up at the first hurdle in a huff, then yes, you’ll be able to do ConvertKit Rockstars. ConvertKit is the easiest subscriber-centric email marketing system there is, but it’s a little different to ones you might have experienced before. As a result, it can take a little while for it to ‘click’. But it always does click. I’m a super patient teacher, and as long as you’re prepared to put in the work to understand this stuff, you will be able to do the tech stuff. (And you’ll feel like a total Rockstar when it works!). I can come up with endless metaphors for things, so I’m always happy to explain in a different way if you don’t understand the first time.
ConvertKit Rockstars is a self-study course. You get immediate, lifetime access to everything so you can go at your own pace. Each video is anywhere between 2 - 20 mins. If you're creating your email marketing strategy from scratch and you've never used ConvertKit before, you'd want to set aside a a couple of 2-3 hour blocks to go through everything and start implementing. If you're more familiar with ConvertKit, you can dip in and out as you need.
To flip this question around though - how much time are you wasting by not totally knowing what you’re doing in ConvertKit and always figuring out how to set things up on the fly? This program is an investment of your time, but it’s going to be oh so worth it!
I was personally invited by ConvertKit to become one of the first 4 ConvertKit Certified Experts. I was the very first person to set up a ConvertKit services page. I was asked to become one of 2 ambassador/admins in the official ConvertKit facebook group. I spend all day, every day in and out of ConvertKit accounts, answering questions on facebook, working 1:1 with people (training, strategy and implementation). I’m totally pushing the boundary of what’s possible in ConvertKit. “What would you like to happen in an ideal world?” is my favourite question. There are other ConvertKit Certified Experts, yes, but for most of them ConvertKit is only one part of their business. For me, it’s my whole entire business.
Great question. The trainings in ConvertKit Club are mostly pretty technical, and not very theoretical or strategic. To make ConvertKit really work for you, you need to not only be able to implement technically, but you also need a solid strategy that is specific to YOUR business. That’s what ConvertKit Rockstars is all about. As you go through ConvertKit Rockstars you’re going to develop your own personal email marketing strategy, and have the immediate support to implement. You could be in ConvertKit Club for years, but that doesn’t mean you’re actually going to follow the trainings or set things up in an optimum way to support your business. Just imagine how good it’ll feel to be a ConvertKit Rockstar!
I've created this self-study course to work at your own pace to get all the things in place that you need for a rockstar ConvertKit strategy and setup. This could absolutely be done in a weekend if you binge watch the trainings and get stuck in with the implementation. That said, if you'd like to only learn things 100% relevant for your business, or you don't want to do this as a self-study course, I'm happy to do that 1:1 with you (and also implement if you require help with that too). Please contact me.
ConvertKit Rockstars DIY includes training about the visual automation builder. These will be expanded over time as I develop my thinking around how best to incorporate the visual automation builder into rockstar ConvertKit setups.
Oh yeah! Nothing makes me happier than helping people untangle messy ConvertKit setups and get it all shiny and organised so it’s working for them effectively. There’s a bonus training specifically for people who are moving from a messy setup to their ConvertKit Rockstar setup.
Firstly, please don’t have small list shame. The fact that you’re using ConvertKit tells me all I need to know about your commitment to email marketing. If you’re planning to grow your list and maximise turning those subscribers into buyers/clients, then ConvertKit Rockstars will definitely help you. Just because you can set up fancy things in ConvertKit doesn’t always mean you need to use every single feature right now. But knowing your options and making an informed decision for where your business is right now, and where you want it to be in the future, is the most powerful position to be in - which is what ConvertKit Rockstars will do for you.
Absolutely! If you’re planning to move to ConvertKit from somewhere else, or you’re starting your list from scratch, and you want to hit the ground running - ConvertKit Rockstars is for you. There’s a bonus training specifically for people who are migrating from somewhere else. If you’re not sure if ConvertKit is a good fit for your business, I totally recommend you take my little quiz here.
My ConvertKit teaching and approach has caused some people to fall in love with ConvertKit and brought them back from the brink of leaving! In terms of complexity, the alternative systems are much, much worse! If you’re thinking of leaving ConvertKit because you don’t understand it, ConvertKit Rockstars is a great choice for you.
Probably not. If you’re just moving your offline business online for the first time, I’d recommend you focus on that (website, social media, etc) initially, and then when that’s all in place it’d be a great time to look at email marketing. Building your list is important, yes, but having solid business foundations is the priority for a new business.
It depends. I wouldn’t recommend doing ConvertKit Rockstars alongside foundational tasks such as getting your website up and running, finding your first clients, etc. If those are in place, then you’re ready for ConvertKit Rockstars. If they’re not, then come back when they are 🙂
It depends. If you want to solidify/improve the role of ConvertKit in your business, and the idea of a structured course to review everything from basics and general theory through to full implementation, taught by a ConvertKit Certified Expert (who is pushing the limits of what’s possible with ConvertKit) appeals to you, then yes, we’d love to have you! If you want to jump straight to the advanced strategies and features, I’d recommend you take a look at my 1:1 services.
I’ve worked with dozens and dozens of business owners in a wider variety of industries and business models than I ever imagined for an email system that markets itself exclusively to bloggers. I’m the best person to help you with your ConvertKit setup, no matter what your business. I know this because it’s what I do day in, day out. I’ve worked with service providers, information product creators, people who sell physical products, coaches, network marketing people, authors, dance school owners, people who run in-person events, teachers, RV lifestyle experts, and yes, bloggers. If you’re worried that your business is too ‘different’, please shoot me an email at [email protected] and we can chat about it. I bet you I have some innovative ideas about how you can use ConvertKit in your business. I always do 😉
Great question! Please email me at [email protected] and we can discuss your circumstances.
I’m afraid copywriting is not my forte. Whilst there will be recommendations on what to put in emails you’re going to want to set up, I won’t be helping you with the actual words. I’m more of a ‘done is better than perfect’ kind of girl, so we’ll set things up during the program, and you always have the option to improve those emails later with the help of a copywriter. Even if a copywriter suggests a different structure of emails/funnel, you’ll have the knowledge and understanding of how to make those changes in the context of your rockstar ConvertKit setup.
Ack, ‘funnels’ is such a buzzword. All funnels do is take someone from not knowing about you, to knowing about you, to giving you their email address, to buying from you, to continue to buy from you. ‘Funnels + Flow’ is a module in ConvertKit Rockstars (the biggest module in fact), but it’s all about taking your subscribers on a sensible journey when they arrive in your account for the first time. There will definitely be funnel discussion because that’s going to be critical for your rockstar ConvertKit setup, and if you don’t know where to begin, there’s a bonus with an overview of a few standard funnel setups. (I’m pretty good at online business strategy, and you will have access to my brain for six weeks, so it’s a great opportunity to get my thoughts/suggestions!)
Yep! If you go through the content in ConvertKit Rockstars DIY and don't feel feel it was helpful or that you've learnt anything new, you can request a full refund within 2 weeks.
ConvertKit Rockstars doors are currently closed whilst I rejiggle things.
Please do sign up to the wait list below to be updated when doors reopen.
In the meantime, you will also receive my sporadic, super valuable newsletter type emails about all things ConvertKit and online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.
A note on testimonials
Many testimonials on this page are from when I ran ConvertKit Rockstars as a 5-6 week group program. I dithered about removing all the comments relating to the level of support I provided, because this is now a self-study course, but if you're pro-active, you can get my brain on your business in the ConvertKit Club Facebook Group. I'm invested in the success of everyone who signs up for ConvertKit Rockstars DIY, even though this isn't a live group program.
ConvertKit Rockstars doors are currently closed whilst I rejiggle things.
Please do sign up to the wait list below to be updated when doors reopen.
In the meantime, you will also receive my sporadic, super valuable newsletter type emails about all things ConvertKit and online business, including products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.
Sales page by me (Elizabeth Goddard) in OptimizePress.