Module 1: Business Goals/Overview
Create an email marketing plan for your business that works.
Set up email marketing campaigns that allow you to scale and grow.
Strategise for the future so you always know exactly where you’re headed.
Module 2: Subscriber Organisation
Find out information about your subscribers so you can make smart business decisions in the future.
Learn how and when to tag and segment your list so your subscribers always feel like you know exactly what they need...
Module 3: The Building Blocks of ConvertKit
In this module I go in depth into all the settings and features you need to know (aka, not the ones you don't need!) about tags, segments, forms, landing pages and sequences.
Module 4: Funnels and Flow
Building on your homework so far, this module we go into detail about how to map out your funnel(s) so you’re strategically guiding subscribers to exactly what you want them to do or see next.
After your funnel is mapped out on paper, we go into automation (both rules and the visual automation builder) to create all of your forms, sequences and funnels, so your subscribers flow through your account automatically.
By the end of Module 4 you’ll have implemented your rockstar ConvertKit setup and you’ll be starting to watch your subscribers beautifully flow through your account (and towards becoming a buyer or client!).
Module 5: Keeping Things Tidy and Cleaning Your List
Learn how to incorporate new opt-ins, funnels, programs, courses, etc. into your setup as you expand.
Develop a clear plan for keeping your account tidy so you’re not wasting time scrolling through redundant forms, tags, sequences and automations that are probably going to take your subscribers to dead ends.
Learn how to use ConvertKit to do live launches of new products and services.
Module 6: Broadcasts
Broadcasts (one off emails to your list or a segment of your list) have some seriously nifty, but seriously underused features. In this module you're going to become a broadcasts ninja.
Module 7: Launching
Learn how to use ConvertKit effectively to do live launches of new products and services, including nifty tricks and how to send more emails without getting a ton of unsubscribes!