What 550,966 Clicks on Digital Products
Reveal About What Actually Gets Clicked (and What Gets Ignored)
Turn your freebie or offer into a click-magnet, with data-backed insights on what makes people stop scrolling and say YES.
With Clicks Don’t Lie, you’ll apply specific, easy tweaks to the way your offer is positioned, with a big, immediate boost to your sign-ups, sales, and visibility.
The data-backed, no-fluff training everyone’s raving about
So you’ve created an epic freebie or offer… but nobody’s clicking? 🤔
You know something is off…
But you can’t figure out if it’s the title, the description, the format, the messaging, the visuals… or something else entirely 🥴.
And without clear data on what makes people click, you’re spending far too much time guessing, rewriting, tweaking, and testing… without actually knowing what’s going to make a difference 😩.
What if you could get the data you need to make smarter decisions? 👀
I’ve been sitting on something pretty juicy that’s going to help you understand the exact tweaks that turn offers from “meh” to must-click — so you can get way more “oooh yes please!” clicks on your own offers.
In the past 18 months I hosted two massive digital product bundles:
Lizzy's Christmas Party® Hybrid Bundle
👉 Free bundle had 26,542 sign ups.
Contained 280+ products normally $7 - $100
👉 Paid bundle ($100) had 1,199 buyers.
Contained 145+ products normally $101 - $500.
Lizzy's $9 Party
👉 $9 bundle had 1,649 buyers.
Contained 70+ products normally $9ish.
Every product in the bundles was opt-in based — meaning people had to actively click to sign up for the ones they wanted.
I tracked every click. I analysed the patterns. Then I found what separated the offers people loved... from the ones they were more likely to scroll past.
And now, I’m sharing it all in Clicks Don’t Lie.
(And before you ask - no, placement didn't really make a big difference. 😉)
So… what actually makes people click?
Out of hundreds of offers, six key factors consistently made the difference between “Oooh, yes please!” and a scroll-by. (And we're talking a few hundred clicks vs. a few thousand 👀).
From the name and format…
To how the outcome was framed…
To the exact words used in the last sentence of the description…
This training breaks down all six elements — and shows you how to easily and quickly apply them to your own offers, whether you’re putting your offer in front of…
✔️ Bundle buyers
✔️ Summit attendees
✔️ Facebook group browsers
✔️ Cold ad traffic
✔️ Or literally anywhere else you’re sharing your freebies and offers.
And the best part? Many top performing offers only nailed three or four of these. The more you stack, the more powerful the click-magnet effect becomes. Hit all six? That’s when things really take off. 🚀
Everything Included in Clicks Don’t Lie
Cheat sheet, templates, and fast-fix lessons to make your offer more clickable in minutes — without starting from scratch.
Get it all for just $47
Over 500k clicks analysed. Just $47 to apply what actually works.
Includes training, cheat sheet, templates and private podcast.
By the end of Clicks Don’t Lie…
You’ll know exactly which small, strategic tweaks to make to turn your freebie/offer into a click magnet — based on real data, not guesswork — so you can get the sign-ups, sales, and visibility you want (without redoing everything).
Here’s what others are saying about Clicks Don’t Lie...
“I used to get stuck trying to explain things clearly for my audience. It was hard because I was so close to what I created, I couldn’t always see it from their perspective. I’ve realized it’s not about what I think they need - it’s about how they see their problem and how I can meet them there.
I think I always knew that how you name and describe things matters. I could tell that vague or cutesy names like "The Glow Reset" didn’t clearly communicate value - but I struggled to explain why or how to fix it, even to myself or my clients.
Seeing the hard data and formulas finally clicked everything into place for me. It gave my brain what it needed to connect the dots. Now I have a clear process to follow, and for someone who’s always found communication the hardest part, this changes everything.
Honestly, this might be the most powerful training I’ve ever taken. I feel unstoppable.”
Lauren Diana
Soul Empowered with Lauren Diana
“I'm always wondering if it's the right freebie or right offer!
I love that the training gave specific, actionable information that highlights key areas of focus and improvement. It made me feel like I could immediately take away the information and apply it to rename offers or name/create new offers.”
Angela James
Editor and Publishing Coach
“I always work best with examples, so the examples of language that did and didn't align with the higher performing ones vs lower was really helpful.
This was such an eye-opening training! I learned a lot and felt supported even beyond the final part in not just how to apply some of the strategies to current and future offers, but how to do so without quickly overwhelming myself (as a perfectionist who wants to do all the things).”
Bront'e Singleton
The Polyglot Fox
“I always felt like my titles were clunky and not very appealing. Now, I feel like I have a framework to help me spice up my titles to make them more clickable!
I liked that the training is so straightforward and based on actual data which is quicker than me trying to find this out by experimenting.”
Zoe Carroll
Coach and Trainer
"I knew I was missing the mark regularly, so it was great to see solid info on what’s actually working. After Clicks Don’t Lie, I feel good!
My biggest takeaway was realising that spending more time upfront can make a big difference later.
It’s a great precursor to Zach’s training — no point running ads without great click-through potential."
Jane Tweedy
FAQ Business
"I love creating — I LOVE making things! But positioning them? Kill me now.
Before Clicks Don’t Lie, I loved doing the work but hated describing it so others would understand. Now I feel hopeful.
I love that you broke it down into six sections and encouraged us to focus on 1–2 small tweaks — it feels easy and doable. It also feels like I don’t need to start from scratch — I can just tweak what I already have.
I loved the examples of emotional and psychological hooks that felt genuine, not over the top or promising the impossible.
If you love creating but struggle to share your offers — or feel like your excellent offers fall flat — this training might be just what you need to highlight your hidden gems!"
Suzanne Culberg
The Nope Coach
"Before Clicks Don’t Lie, I had an idea of the 'right' words and how you should hook people, but it always seemed too formulaic — or I’d just forget to do it.
Now it’s going to be so much easier. Having these examples makes it so much more concrete, and shows that using certain words and phrases really does make a difference to whether an offer sells or not.
I loved that it was quick — no fluff, just the facts.
It might seem short and easy, but it’s packed full of useful insights and includes a really useful cheat sheet so you can implement it and actually sell your stuff!"
Abigail Fulbrook
WeAreEnglishTeachers.com
“I've never put a freebie out so wasn't sure how it would perform. Now I feel really confident - this training has been invaluable in helping me to structure my freebie.
This is actually factual and you have taken the time to go through all the data. It's not just opinions, it's actually backed up.
100% go for it. In just 30 minutes I have powerful insights in how to tweak my offers to make the most impact!”
Emily Newport
CuspCreative.co
In this fast, focused training, you'll learn:
What you get with Clicks Don't Lie:
This is not a giant, theory-heavy course. I've distilled the data-backed patterns that made the biggest difference — and how to use them to make your offer the one people click.
Get everything for $47
⭐ PLUS Bonus Tools to Make Implementing Even Easier + Faster ⭐
📝 Clicks Don’t Lie Cheat Sheet
This quick-reference cheat sheet pulls together all the key takeaways from the training into a single grab-and-go resource.
You get templates, examples, and mini checklists to help you quickly review and upgrade any freebie or offer before you (re)send it out into the world.
✏️ Plug-and-Play Templates
I’m giving you fill-in-the-blanks templates for every piece of the click-worthy puzzle, so you can easily write about your offer in a way that gets attention and action.
You’ll get templates for:
✅ Attention-grabbing names
✅ Formats + framing that show value
✅ Emotional hooks
✅ Quick-win language
✅ CTAs with a clear, confident next step — and more!
Plus, I’ll show you how to use them together (without getting overwhelmed). Layer in as much or as little as you want, knowing each small shift adds up to a big difference.
This is for you if:
“You'll make your money back implementing the suggestions (unless you have nothing to sell and plan on selling nothing then I don't know why you're buying TBH)
It's so consumable. OH AND! The workbook was a lovely and welcome surprise. I completely missed that that was included and it makes things so much easier.”
Zoë Dew
Dream Dashboards & Meet Fletch
“I’m even more confident and excited to help people see even more clearly the value on offer. I've immediately run through my checkout pages for my LTOs and made updates on all of them!
Do it, absolutely bargain for 25 bucks. Even if you think you know this stuff, you'll be reminded of things you should be vigilant for. Also, not many products out there that are this data-driven. It's an absolute gem!”
Susan Reoch
The UX Copywriter
FAQs
Is this just for bundle contributors?
Nope — it’s for anyone sharing freebies or low-ticket offers that need more clicks, especially in crowded spaces like bundles or on social media.
I already have a “pretty good” offer. Will this still help?
Yes! Most top performing offers in the data only nailed 3–4 of the 6 principles — and a few small tweaks can often be the difference between “meh” and massively more clicks.
Do I need a big audience for this to work?
Not at all. This is about improving how your offer shows up — not how many people see it. These tweaks help whoever is seeing your offer say “yes” more often.
Will this help me come up with a brand new offer?
It could! But the focus is on improving and positioning existing offers so they get more attention. If you’re sitting on a bunch of freebies or small products that just aren’t hitting, this will help you make them way more clickable.
What if I don’t want to change the name of my offer?
No problem. You’ll still learn how to make the rest of your messaging — description, CTA, emotional hook — work harder for you. Sometimes one small shift is all it takes.
I don’t want to redo everything. Will I have to?
Nope! You’ll likely only need to make small, low-lift adjustments to your title, description, or framing — not scrap your offer and start over.
What if I don’t learn anything new?
Honestly, that’s pretty unlikely! The insights inside Clicks Don’t Lie come from real data gathered across over half a million clicks — data only I have. Sure, some of this will have you thinking “Duh, that makes sense!” But even if you’ve been in the online business game for a while, you’ll get practical, proven takeaways you can apply immediately.
Will this apply to my offer / audience / niche?
Most likely! The data supporting this training came from B2B and B2C offers from an incredibly wide range of niches and industries. No matter what you’re offering and who you’re offering it to, you’ll get tips and insights you can fit into your business.
I have a different question.
Send me a message using the message box on the bottom right of this page, and let’s chat!
Ready to make your offer the one they click?
Grab Clicks Don’t Lie today and see just how easy it can be to make small, smart tweaks that deliver big, immediate results — no offer overhauls required 😉.
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