Does Black Friday Take You by Surprise Every Single Year?

 Map out your epic Black Friday/Cyber Monday offer today (for just $9!)

That (Black) Friday Feeling mockup

You see other business owners make a ton of easy money on Black Friday, but worry you won’t be able to pull off a sale like that, especially since everyone else is selling something too.

You may be wondering:

🤔 “Is it even worth jumping on the Black Friday bandwagon? Isn’t this super overdone and oversaturated?!”

🤔 “What would I even offer? Do I need to do a big, flashy discount?”

🤔 “Will it devalue my offers and upset my previous buyers because I’m suddenly discounting?”

🤔 “Am I just going to annoy my email list when their inbox is already flooded?”

But if everyone else is selling, why not you?

Black Friday is the ONE time a year when it’s not just acceptable to sell… it’s kind of expected 😅

You’ve got things to sell. You’ve got an audience to sell them to.

So why not make the most of it — without overcomplicating the process?

That (Black) Friday Feeling has everything you need to map out your BF/CM offer in an afternoon.

That (Black) Friday Feeling mockup with labels
1 hour training delivered in bite-sized lessons, so you can quickly learn and implement while your motivation is high
The option to download the lessons to your fave podcast app and listen on the go.
NEW: Black Friday 2025 Q&A (1 hr) - part pep talk and part 2025 strategy.
2 x fill-in-the-blank email templates to promote your offer and affiliate deals quickly and stress-free
50+ Canva templates for Squares + Instagram Reels/Stories, so you can create scroll-stopping promo graphics without fuss
Examples of my Black Friday offers, emails and blog posts, showing you can keep it simple and still have success (success = extra money!)
Illustrated course notes by Leonie Dawson(!) so you can review what you've learnt in the most delightful way.
My ‘Black Friday Affiliate Power Move Strategy’ that earned me over $7,000 in one Black Friday promo, so you can boost your commissions with minimal effort
Lifetime access to my private student Facebook group, Team EBG’s Party Pad®, where you can connect with 6,900+ online business owners for advice, collab opportunities, and creative ideas

Here’s exactly what we’ll cover:

Why you definitely want to put out a Black Friday offer
How to avoid attracting discount hunters or training your audience to wait for your sales
8 low-effort, high-impact Black Friday offers you can make for maximum sales
Ethical ways to handle people who bought previously at a higher price
A step-by-step plan to set up and promote your offer
How to strategically choose your Black Friday offer dates
Pro-tips to maximise your sales and make the most of the season

Ready to cash in on Black Friday — without overthinking it?

Let’s come up with a simple, profitable offer that’s perfect for your business (and your availability / energy levels / what works best for you).

"You make me want to DO things and TRY things without getting my head stuck up my own asshole with details. I've already sold over $11 million online, but struggle with finding people to learn more from because they get wayyyy too into details and perfectionism and must-dos. I really love your ideas of "just do what feels right to you, there's so much possibility!"

Leonie Dawson

Internationally best-selling author

"Even if you don't have all the kinks worked out for your offer, Elizabeth will help you see that just getting something out there, to be delivered in the near future can equal cold hard cash in your pocket. 

I'm already thinking about next year's BF and all the content I will have to bundle together for an offer."

Eden Rudin

HouseSit Hawaii

"Just finished the training. It was awesome! And honestly I thought $9 was too low! 

My favorite part was learning your Black Friday affiliate strategy. I’ve never heard that before and my mind is blown!"

- Anonymous

“I liked how you kept your Black Friday emails short, sweet, and simple. 

It was freeing for me not to feel like I had to do something big and flashy.

- Ashley

Here’s exactly what’s included in That (Black) Friday Feeling:

That (Black) Friday Feeling mockup with labels
1 hour training in bite-sized lessons with closed captions and detailed notes
The option to download the lessons to your fave podcast app and listen on the go.
Black Friday 2025 Q&A (1 hr) - get my updated thinking and get inspired!
Examples of my Black Friday offers, including emails and blog posts
My ‘Black Friday Affiliate Power Move’ to boost your affiliate commissions
2 x fill-in-the-blank email templates to make promoting your offer easy and fast
Illustrated course notes by Leonie Dawson(!)
50+ social media Canva templates in square and story size
An invite to my private student Facebook group, Team EBG’s Party Pad®

Did I tell you it’s just $9?!

Hi. I’m Lizzy. 👋

And if you’re new to my world, you don’t know how much I love low-effort, high reward ($$$$$) business decisions!

That (Black) Friday Feeling is one of my quick-win trainings to stop you from overcomplicating it and just put an offer out so that you’ll make some extra money this Black Friday.

The way I see it, if you ✅ have things to sell and ✅ have people to sell them to, there’s absolutely NO reason why you shouldn’t throw a Black Friday offer out there. Especially when it’s WIDELY acceptable to sell.

One of my motto’s is "Do it. Try it. See what happens!" and that’s exactly what this training is all about.

"It made me remember it didn’t have to be perfect (progress v. perfection) and I opted to focus on the ONE thing that was most important to me. 

I could make it whatever I wanted to make it — it didn’t have to be huge/overwhelming etc.

- Ali Handal

You’ll think about Black Friday a little differently after this training… that it can be a gift for new customers and old customers alike.”

- Tom Hart

I honestly didn't think I would put out a Black Friday offer, as I hadn't got a clue what to put out or how to do it. To be honest it was your training offer that made me think about doing it at all.

It was so thorough, covering all the options available, and why/why not you would do each one. 

Definitely buy it.”

Tracy Hooper

The training had different ideas I had never heard of before. It more than paid for itself. 

Honestly, I thought $9 was too cheap. Definitely get it, you won't be disappointed.”

- Sandra

Have questions? Let’s get you some answers!

I don’t have any offers yet — is this for me?

No, not really. This training was created for people who already have something(s) to sell and/or an audience to sell to. It’s about taking what you’ve already got and turning it into a simple, profitable Black Friday offer.

What about if I don’t really have an audience yet?

If you don’t have an audience yet, this isn’t the best fit right now. Black Friday offers work best when you already have an audience/customers to sell to. I’d recommend building up your audience first, and come back next year!

Is this suitable just for Black Friday?

Mostly, yes.

If you want to learn about broader flash sales, you should get Make a Flash For It! (which includes That (Black) Friday feeling as a bonus 🎉).

For more of my affiliate marketing strategies, you should get The Lazy Guide to Affiliate Marketing.

Do I need to offer big discounts for Black Friday?

Nope. This training includes 8 different offer types you can use, including ways to make sales without drastically slashing your prices.

Can I use this training if I already have my Black Friday offer semi-planned?

Sure! This training will help you refine your offer, make your promo process a lot easier, and even give you ideas to make it more profitable.

What if I don’t like it?

If you take a proper look through the course and feel like you didn’t learn anything new or useful for your business, let me know within 7 days of purchase and I'll refund you. Please note this refund policy does not cover a change of mind. If you request a refund we will ask you for feedback on how the course didn't meet your expectations so we can improve our marketing messaging in future. Please see the full Terms and Conditions of Use for more info.

Don’t let Black Friday sneak up on you again 🤫

That (Black) Friday Feeling mockup

You don’t need a big, complicated plan to make bank this BF/CM — but you do need to offer something if you want to take advantage of the biggest sales season of the year.

Get Black Friday ready with a profitable, no-fuss Black Friday offer that works for you.